Media type: Book Title: Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing Contributor: Kleinaltenkamp, Michael [Editor] Published: Wiesbaden: Gabler, 2006 Issue: 2., überarb. und erw. Aufl. Extent: XXII, 812 S.; graph. Darst; 24 cm Language: German ISBN: 9783834900913; 3834900915 RVK notation: QP 620 : Allgemeines QP 624 : Produkt- und Sortimentsgestaltung Keywords: Investitionsgütermarketing > Business-to-Business-Marketing > Marketingmanagement Origination: Footnote: Enth. 10 Beitr Literaturangaben
Departmental Library DrePunct – open access area Shelf-mark: QP 620 K64(2) Item ID: 31651791 Status: Loanable
Departmental Library DrePunct – open access area Shelf-mark: QP 620 K64(2) Item ID: 31676169 Status: To be used in the library, no dispatch by interlibrary loan; delivery of photocopies possible