Media type: E-Article Title: On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth Contributor: Ranaweera, Chatura; Prabhu, Jaideep Published: Springer Science and Business Media LLC, 2003 Published in: Journal of Targeting, Measurement and Analysis for Marketing, 12 (2003) 1, Seite 82-90 Language: English DOI: 10.1057/palgrave.jt.5740100 ISSN: 1479-1862 Origination: Footnote: