• Media type: E-Article
  • Title: Talk up or criticize? Customer responses to WOM about competitors during social interactions
  • Contributor: Ranaweera, Chatura; Jayawardhena, Chanaka
  • Published: Elsevier BV, 2014
  • Published in: Journal of Business Research, 67 (2014) 12, Seite 2645-2656
  • Language: English
  • DOI: 10.1016/j.jbusres.2014.04.002
  • ISSN: 0148-2963
  • Origination:
  • Footnote: