Media type: E-Article Title: Cross-functional issues in the implementation of relationship marketing through customer relationship management Contributor: Ryals, Lynette; Knox, Simon imprint: Elsevier BV, 2001 Published in: European Management Journal Language: English DOI: 10.1016/s0263-2373(01)00067-6 ISSN: 0263-2373 Origination: Footnote: