• Media type: E-Article
  • Title: Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”
  • Contributor: Kahn, Barbara E.; Luce, Mary Frances
  • imprint: SAGE Publications, 2006
  • Published in: Journal of Public Policy & Marketing
  • Language: English
  • DOI: 10.1509/jppm.25.1.79
  • ISSN: 0743-9156; 1547-7207
  • Keywords: Marketing ; Economics and Econometrics ; Business and International Management ; General Medicine
  • Origination:
  • Footnote:
  • Description: <jats:p>Adherence to preventive measures is shown to be influenced by prior usage, particularly when hazards do not occur. Two outcomes weaken resolve to use preventive measures: (1) “hassle” events and (2) “false security” following the neglected use of the measure. Implications from the model provide suggestions for public policy interventions that can encourage repeated use of preventive measures.</jats:p>