• Medientyp: E-Artikel
  • Titel: Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”
  • Beteiligte: Kahn, Barbara E.; Luce, Mary Frances
  • Erschienen: SAGE Publications, 2006
  • Erschienen in: Journal of Public Policy & Marketing, 25 (2006) 1, Seite 79-89
  • Sprache: Englisch
  • DOI: 10.1509/jppm.25.1.79
  • ISSN: 0743-9156; 1547-7207
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  • Beschreibung: Adherence to preventive measures is shown to be influenced by prior usage, particularly when hazards do not occur. Two outcomes weaken resolve to use preventive measures: (1) “hassle” events and (2) “false security” following the neglected use of the measure. Implications from the model provide suggestions for public policy interventions that can encourage repeated use of preventive measures.