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  1. Kotler, Philip [Author]; Armstrong, Gary [Author]

    Principles of marketing - [5. ed., 3. print.]

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    Englewood Cliffs, N.J.: Prentice-Hall, 1991

    Published in: The Prentice-Hall series in marketing

  2. Vry, Wolfgang [Author]

    Absatzwirtschaft - [2., aktualisierte Aufl.]

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    Ludwigshafen: Kiehl, 1990

    Published in: Lehrbücher für Fachwirte und Fachkaufleute

  3. Müller-Hagedorn, Lothar [Author]

    Einführung in das Marketing

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    Darmstadt: Wiss. Buchges., [Abt. Verl.], 1990

    Published in: Die Wirtschaftswissenschaften

  4. Weis, Hans Christian [Author]

    Marketing - [7., überarb. und erw. Aufl.]

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    Ludwigshafen (Rhein): Kiehl, 1990

    Published in: Kompendium der praktischen Betriebswirtschaft

  5. Höfner, Klaus [Author]; Hermann, Paul [Author]; Stroschein, Fritz-Reinhard [Author] ; Paul, Hermann [Other]

    Marketing - [3., überarb. Aufl.]

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    Landsberg/Lech: Verl. Moderne Industrie, 1990

    Published in: Intensivkurs

  6. Bloos, Joachim [Author]

    Marketing - [4. Aufl.]

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    Würzburg: Vogel, 1989

    Published in: Management-Wissen

  7. Nieschlag, Robert [Author]; Dichtl, Erwin [Author]; Hörschgen, Hans [Author]

    Marketing

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    Berlin: Duncker & Humblot, 1988-

  8. Böcker, Franz [Author]

    Marketing - [3., überarb. Aufl.]

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    Stuttgart [u.a.]: Fischer, 1990

    Published in: UTB ; 919- Grundwissen der Ökonomik ; Betriebswirtschaftslehre