Published in: Selling and sales force management collection

Published in: Journal of Research in Interactive Marketing, 10 (2016) 2, Seite 112-123

Published in: Nonprofit and Voluntary Sector Quarterly, 42 (2013) 6, Seite 1288-1290

Published in: Journal of Business Research, 58 (2005) 7, Seite 960-966

Published in: Nonprofit and Voluntary Sector Quarterly, 29 (2000) 1, Seite 164-182

Published in: Nonprofit and Voluntary Sector Quarterly, 29 (2000) 1_suppl, Seite 164-182

Published in: Journal of Marketing Education, 37 (2015) 3, Seite 131-132

Published in: Organizations and Markets in Emerging Economies, 5 (2014) 2, Seite 7-22

Published in: Organizations and Markets in Emerging Economies, 1 (2010) 1, Seite 9-23

Published in: Business Strategy Review, 18 (2007) 4, Seite 30-33

Published in: International Journal of Production Economics, 40 (1995) 1, Seite 57-72

Published in: Journal of Marketing Channels, 24 (2017) 1-2, Seite 13-26

Published in: Journal of Financial Services Marketing, 19 (2014) 2, Seite 74-84

Published in: Journal of Strategic Marketing, 10 (2002) 1, Seite 3-20

Published in: Journal of Marketing Theory and Practice, 32 (2024) 3, Seite 330-345

Published in: Multidisciplinary Business Review, 13 (2020) 2

Published in: Journal of Marketing Education, 35 (2013) 1, Seite 18-25

Published in: Marketing Education Review, 9 (1999) 3, Seite 15-23

Published in: Information & Management, 16 (1989) 3, Seite 125-130

Published in: Journal of Voluntary Action Research, 17 (1988) 2, Seite 60-73