Skip to contents Lambrecht, Anja [Author]; Tucker, Catherine E. [Author]; Wiertz, Caroline [Author] Advertising to Early Trend Propagators : Evidence from Twitter Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2017 Gkritzali, Alkmini [Author]; Lampel, Joseph [Author]; Wiertz, Caroline [Author] Blame it on Hollywood : The Influence of Films on Paris as Product Location Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2017 Hennig-Thurau, Thorsten [Author]; Wiertz, Caroline [Author]; Feldhaus, Fabian [Author] Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2014 Blazevic, Vera [Author] ; Wiertz, Caroline [Other]; Cotte, June [Other]; Ruyter, Ko de [Other]; Keeling, Debbie [Other] GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2016] Dholakia, Utpal M. [Author]; Blazevic, Vera [Author]; Wiertz, Caroline [Author]; Algesheimer, René [Author] Communal Service Delivery : How Customers Benefit from Participation in Firm-Hosted Virtual P3 Communities Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2009 Wiertz, Caroline Editorial Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Walter de Gruyter GmbH, 2021 Published in: NIM Marketing Intelligence Review, 13 (2021) 1, Seite 3-3 Wiertz, Caroline; Kittinger-Rosanelli, Christine Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Walter de Gruyter GmbH, 2021 Published in: NIM Marketing Intelligence Review, 13 (2021) 1, Seite 10-17 Wiertz, Caroline; de Ruyter, Ko Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2007 Published in: Organization Studies, 28 (2007) 3, Seite 347-376 Spicer, André; Jaser, Zahira; Wiertz, Caroline The Future of the Business School: Finding Hope in Alternative Pasts Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Academy of Management, 2021 Published in: Academy of Management Learning & Education, 20 (2021) 3, Seite 459-466 Banerjee, Aneesh; Ries, Jörg M.; Wiertz, Caroline The impact of social media signals on supplier selection: insights from two experiments Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: International Journal of Operations & Production Management, 40 (2020) 5, Seite 531-552 Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Advertising to Early Trend Propagators: Evidence from Twitter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Institute for Operations Research and the Management Sciences (INFORMS), 2018 Published in: Marketing Science, 37 (2018) 2, Seite 177-199 Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2015 Published in: Journal of the Academy of Marketing Science, 43 (2015) 3, Seite 375-394 Stokburger‐Sauer, Nicola E.; Wiertz, Caroline Online Consumption Communities: An Introduction Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2015 Published in: Psychology & Marketing, 32 (2015) 3, Seite 235-239 Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Should You Target Early Trend Propagators? Evidence from Twitter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2014 Published in: SSRN Electronic Journal (2014) Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian Exploring the 'Twitter Effect:' An Investigation of the Impact of Microblogging Word of Mouth on Consumers’ Early Adoption of New Products Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2012 Published in: SSRN Electronic Journal (2012) Mathwick, Charla; Wiertz, Caroline; de Ruyter, Ko Social Capital Production in a Virtual P3 Community Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Oxford University Press (OUP), 2008 Published in: Journal of Consumer Research, 34 (2008) 6, Seite 832-849 Ghosh, Adi; Acar, Oguz A; Wiertz, Caroline; Banerjee, Aneesh Examining the Effects of AI Financial Advisor Attributes on Their Adoption Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2024 Published in: SSRN Electronic Journal (2024) Lambrecht, Anja; Sen, Ananya; Tucker, Catherine E.; Wiertz, Caroline Algorithmic Recommendations and Earned Media: Investigating Product Echo Chambers on YouTube Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2021 Published in: SSRN Electronic Journal (2021) Wiertz, Caroline; Banerjee, Aneesh; Acar, Oguz A.; Ghosh, Adi Predicted Adoption Rates of Contact Tracing App Configurations - Insights from a Choice-Based Conjoint Study with a Representative Sample of the UK population Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2020 Published in: SSRN Electronic Journal (2020) Hartmann, Benjamin J.; Wiertz, Caroline; Arnould, Eric J. Exploring Consumptive Moments of Value‐Creating Practice in Online Community Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2015 Published in: Psychology & Marketing, 32 (2015) 3, Seite 319-340
Lambrecht, Anja [Author]; Tucker, Catherine E. [Author]; Wiertz, Caroline [Author] Advertising to Early Trend Propagators : Evidence from Twitter Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2017
Gkritzali, Alkmini [Author]; Lampel, Joseph [Author]; Wiertz, Caroline [Author] Blame it on Hollywood : The Influence of Films on Paris as Product Location Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2017
Hennig-Thurau, Thorsten [Author]; Wiertz, Caroline [Author]; Feldhaus, Fabian [Author] Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2014
Blazevic, Vera [Author] ; Wiertz, Caroline [Other]; Cotte, June [Other]; Ruyter, Ko de [Other]; Keeling, Debbie [Other] GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2016]
Dholakia, Utpal M. [Author]; Blazevic, Vera [Author]; Wiertz, Caroline [Author]; Algesheimer, René [Author] Communal Service Delivery : How Customers Benefit from Participation in Firm-Hosted Virtual P3 Communities Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2009
Wiertz, Caroline Editorial Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Walter de Gruyter GmbH, 2021 Published in: NIM Marketing Intelligence Review, 13 (2021) 1, Seite 3-3
Wiertz, Caroline; Kittinger-Rosanelli, Christine Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Walter de Gruyter GmbH, 2021 Published in: NIM Marketing Intelligence Review, 13 (2021) 1, Seite 10-17
Wiertz, Caroline; de Ruyter, Ko Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2007 Published in: Organization Studies, 28 (2007) 3, Seite 347-376
Spicer, André; Jaser, Zahira; Wiertz, Caroline The Future of the Business School: Finding Hope in Alternative Pasts Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Academy of Management, 2021 Published in: Academy of Management Learning & Education, 20 (2021) 3, Seite 459-466
Banerjee, Aneesh; Ries, Jörg M.; Wiertz, Caroline The impact of social media signals on supplier selection: insights from two experiments Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: International Journal of Operations & Production Management, 40 (2020) 5, Seite 531-552
Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Advertising to Early Trend Propagators: Evidence from Twitter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Institute for Operations Research and the Management Sciences (INFORMS), 2018 Published in: Marketing Science, 37 (2018) 2, Seite 177-199
Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2015 Published in: Journal of the Academy of Marketing Science, 43 (2015) 3, Seite 375-394
Stokburger‐Sauer, Nicola E.; Wiertz, Caroline Online Consumption Communities: An Introduction Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2015 Published in: Psychology & Marketing, 32 (2015) 3, Seite 235-239
Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Should You Target Early Trend Propagators? Evidence from Twitter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2014 Published in: SSRN Electronic Journal (2014)
Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian Exploring the 'Twitter Effect:' An Investigation of the Impact of Microblogging Word of Mouth on Consumers’ Early Adoption of New Products Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2012 Published in: SSRN Electronic Journal (2012)
Mathwick, Charla; Wiertz, Caroline; de Ruyter, Ko Social Capital Production in a Virtual P3 Community Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Oxford University Press (OUP), 2008 Published in: Journal of Consumer Research, 34 (2008) 6, Seite 832-849
Ghosh, Adi; Acar, Oguz A; Wiertz, Caroline; Banerjee, Aneesh Examining the Effects of AI Financial Advisor Attributes on Their Adoption Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2024 Published in: SSRN Electronic Journal (2024)
Lambrecht, Anja; Sen, Ananya; Tucker, Catherine E.; Wiertz, Caroline Algorithmic Recommendations and Earned Media: Investigating Product Echo Chambers on YouTube Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2021 Published in: SSRN Electronic Journal (2021)
Wiertz, Caroline; Banerjee, Aneesh; Acar, Oguz A.; Ghosh, Adi Predicted Adoption Rates of Contact Tracing App Configurations - Insights from a Choice-Based Conjoint Study with a Representative Sample of the UK population Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2020 Published in: SSRN Electronic Journal (2020)
Hartmann, Benjamin J.; Wiertz, Caroline; Arnould, Eric J. Exploring Consumptive Moments of Value‐Creating Practice in Online Community Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2015 Published in: Psychology & Marketing, 32 (2015) 3, Seite 319-340
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