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  1. Cox, Reavis [Other]; Alderson, Wroe [Other] ; American Marketing Association

    Theory in marketing : selected essays

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    Chicago/Illinois: Irwin, 1950

  2. Pepels, Werner [Editor]; Breyer-Mayländer, Thomas [Other]

    Marketing im Nebenfach

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    Berlin: BWV - Berliner Wissenschafts-Verlag, © 2013