> Ausgaben
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23(2023), 3 vom: Sept., Seite 437-462:
Liminal consumption within Nigerian wedding rituals the interplay between bridal identity and liminal gatekeepers Ladipo Fagbola, Morven G. McEachern, Effi Raftopoulou
2023
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23(2023), 1 vom: März, Seite 33-57:
An arendtian perspective on responsibilized heroes why marketing needs a new model of heroic action Josephine Go Jefferies
2023
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23(2023), 1 vom: März, Seite 119-140:
Red tsars and iron ladies exploring the role of marketing forces in the construction of political heroism Georgios Patsiaouras and James Fitchett
2023
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23(2023), 2 vom: Juni, Seite 185-206:
Marketing-as-practice a framework and research agenda for value-creating marketing activity Per Skålén, Bernard Cova, Johanna Gummerus, Antti Sihvonen
2023
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23(2023), 2 vom: Juni, Seite 225-247:
The r/wallstreetbets "war machine" explicating dynamics of consumer resistance and capture Hunter Jones, Joel Hietanen
2023
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23(2023), 2 vom: Juni, Seite 321-342:
Social linking practices across physical distance the material constitution of sociality Sarah Schwarz, Christiane Aufschnaiter, Andrea Hemetsberger
2023
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23(2023), 2 vom: Juni, Seite 267-273:
Introduction to the special section: tribal marketing after Covid Jack Coffin, Bernard Cova, Avi Shankar
2023
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23(2023), 2 vom: Juni, Seite 275-293:
Mundane emotions Losing yourself in boredom, time and technology Stephen Murphy, Tim Hill and Pierre McDonagh, Amanda Flaherty
2023
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23(2023), 2 vom: Juni, Seite 295-320:
Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala
2023
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23(2023), 3 vom: Sept., Seite 367-384:
A diamond in the rough Inauthenticity and Gems TV Brendan Canavan
2023
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23(2023), 3 vom: Sept., Seite 411-435:
Enacting overlapping exchanges to address market concerns evidence on sustainable and conventional coffee markets in Uganda Winfred I. Onyas
2023
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23(2023), 3 vom: Sept., Seite 509-532:
Holding on or letting go inheritance as a liminal experience Victoria K. Wells, Marylyn Carrigan, Navdeep Athwal
2023
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23(2023), 3 vom: Sept., Seite 489-508:
From flesh to food exploring consumers' fluctuations in hysteresis Chloe Steadman and Dominic Medway, Anna de Jong, Pete Varley
2023
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22(2022), 3 vom: Sept., Seite 401-420:
Object-oriented marketing theory Paolo Franco, Robin Canniford and Marcus Phipps
2022
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22(2022), 3 vom: Sept., Seite 333-358:
How brands mobilize status, reputation, and legitimacy cues to signal their social standing the case of luxury watchmaking Déborah Philippe, Alain Debenedetti, Damien Chaney
2022
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22(2022), 3 vom: Sept., Seite 359-380:
Landing in affective atmospheres Chloe Preece, Victoria Rodner, Pilar Rojas-Gaviria
2022
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22(2022), 3 vom: Sept., Seite 421-443:
Writing telepathy back into marketing theory Mark Tadajewski
2022
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22(2022), 3 vom: Sept., Seite 465-474:
Less than net zero redirecting capitalist fantasies through fetishistic reversal Jack Coffin
2022
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22(2022), 1 vom: März, Seite 67-84:
"Which part of the day is (wo)man o’clock?" desires, urges and possibilities of (un)becoming Mohammed Cheded, Chihling Liu
2022
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22(2022), 1 vom: März, Seite 85-104:
High-fidelity consumption and the claustropolitan structure of feeling Quynh Hoang, James Cronin and Alex Skandalis
2022
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22(2022), 1 vom: März, Seite 105-123:
The ethical consumption cap and mean market morality Jack Coffin, Carys Egan–Wyer
2022
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22(2022), 2 vom: Juni, Seite 293-308:
The queer manifesto imagining new possibilities and futures for marketing and consumer research Daniela Pirani, Athanasia Daskalopoulou
2022
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22(2022), 2 vom: Juni, Seite 135-153:
The scalar politics of difference researching consumption and marketing outside the west Ozlem Sandikci
2022
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22(2022), 4 vom: Dez., Seite 501-518:
Stigmas that matter diffracting marketing stigma theoretics Shona Bettany, Jack Coffin, Christian Eichert and David Rowe
2022
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22(2022), 4 vom: Dez., Seite 519-538:
The interplay between customers' incidental and integral affects in value experience Birgitta Sandberg, Leila Hurmerinta and Henna M Leino
2022
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22(2022), 4 vom: Dez., Seite 539-562:
Customer experiences in crisis situations an agency-structure perspective Bård Tronvoll and Bo Edvardsson
2022
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22(2022), 4 vom: Dez., Seite 643-665:
Rethinking "marketing as applied economics" Mark Tadajewski
2022
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22(2022), 4 vom: Dez., Seite 623-641:
Onflow and consumption affect and first encounters Paddy Lonergan, Maurice Patterson and Maria Lichrou
2022
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21(2021), 4 vom: Dez., Seite 579-589:
Happiness and co-creation of value playing the blues Tim Hughes, Mario Vafeas
2021
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21(2021), 4 vom: Dez., Seite 501-516:
Machines driving machines Deleuze and Guattari's asignifying unconscious Jack Coffin
2021
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21(2021), 4 vom: Dez., Seite 463-479:
Poetizing to improve consumer representation Pilar Rojas-Gaviria
2021
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21(2021), 4 vom: Dez., Seite 481-500:
The broadening boundaries of materialism Aleksandrina Atanasova, Giana M. Eckhardt
2021
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21(2021), 4 vom: Dez., Seite 517-538:
Blaming me, blaming you! the pendulum of blame in payday lending Jane Brown, Chrysostomos Apostolidis, Jillian Dawes Farquhar
2021
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21(2021), 4 vom: Dez., Seite 561-578:
How advertising got "woke" the institutional role of advertising in the emergence of gender progressive market logics and practices Karen Middleton, Sarah Turnbull
2021
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21(2021), 2 vom: Juni, Seite 251-276:
Post-postmodern consumer authenticity, shantay you stay or sashay away? a netnography of RuPaul's Drag Race fans Brendan Canavan
2021
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21(2021), 2 vom: Juni, Seite 157-175:
The haunting specter of retro consumption Oscar Ahlberg, Joel Hietanen, Tuomas Soila
2021
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21(2021), 2 vom: Juni, Seite 287-294:
Boo! Stephen Brown
2021