> Ausgaben
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10(2022), 2 vom: Okt./März, Seite 109-140:
Exploring the drivers of brand loyalty in a digitized world Toobah Sharif Khattak, Usamah Iyyaz Billah
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2022), 2 vom: Okt./März, Seite 41-78:
Assessing impact of proactive personality on early employment outcomes and overt job searching behavior the role of career planning and the moderating effect of core self-evaluations Ghufran Ali Khan, Omer Azam, Syed Yaseen
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2022), 2 vom: Okt./März, Seite 1-17:
Maneuvering angry consumers toward brand forgiveness and repatronage the moderating role of personality and recovery strategies Faryal Najam, Sana Azar
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2022), 2 vom: Okt./März, Seite 19-40:
Institutional environment and bank capital ratios empirical evidence from SAARC countries Shumaila Zeb, Ghulam Subhani, Sidra Ghazali
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2022), 2 vom: Okt./März, Seite 79-108:
The impact of organizational change on psychological breach contract in Pakistan's private banking sector the moderating role of transformational leadership Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram Ali Khan
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020/2021), 2 vom: Okt./März, Seite 19-40:
The mediating role of customer engagement on brand involvement and emotional brand attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, and Syed Muhammad Fahim
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020/2021), 2 vom: Okt./März, Seite 41-78:
A comparative study of banking sectors of Pakistan and India an application of Data Envelopment Analysis Aamir Shahzad, Tahir Mahmood and Mehwish Shahzad
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020/2021), 2 vom: Okt./März, Seite 109-140:
Role of Carroll's CSR pyramid in shaping consumer buying behavior a case of detergent industry of Pakistan Haadiah Yasir, and Syeda Anna Amjad
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2021), 1 vom: Apr./Sept., Seite 57-90:
Accrual management in the Pakistani non-financial firms explaining the eole of idiosyncratic risk and macroeconomic uncertainty Abdul Rashid, Nida Ishfaque and Zainab Jehan
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2021), 1 vom: Apr./Sept., Seite 91-120:
Asset pricing and evidence of price discovery in sustainable equity portfolios Abdul Qadeer and Ashfaq Ahmad
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2021), 1 vom: Apr./Sept., Seite 121-147:
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan Barira Bakhtawar, Faiza Latif and Asifa Kamal
Lahore: [Verlag nicht ermittelbar], 2012-
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10(2021), 1 vom: Apr./Sept., Seite 29-56:
Gamification and consumer loyalty the role of utilitarian and hedonic benefit Anam Shahid and Sadia Arshad
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020/2021), 2 vom: Okt./März, Seite 79-108:
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image a parallel mediation approach Naveed R. Khan, Zain Ul Abedin, and Arsalan Mujahid Ghouri
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020/2021), 2 vom: Okt./März, Seite 1-17:
Pre-COVID performance and risk assessment of asset management companies evidence from an emerging market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali, and Muhammad Aamir
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019/2020), 2 vom: Okt./März, Seite 55-84:
Perceived humorand purchase intention mediating role of attitude towards the advertisement and brand Irfan Hameed, Muhammad Babar Khan and Atif Shahab
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019/2020), 2 vom: Okt./März, Seite 129-154:
Brand loyalty versus brand switching revisiting the concept from young consumers' perspective Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz Lodhi
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019/2020), 2 vom: Okt./März, Seite 85-128:
Dissection of Herzberg's two-factor theory to predict job satisfaction empirical evidence from the telecommunication industry of Pakistan Seeham Yousaf
Lahore: [Verlag nicht ermittelbar], 2012-
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9(2020), 1 vom: Apr./Sept., Seite 1-31:
Do payout policies and channel preferences of banking industries shift during the tranquil periods? evidence from emerging market Sagheer Muhammad, Sehrish Mubeen and Mah Noor Shahzadi
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019/2020), 2 vom: Okt./März, Seite 1-32:
A study of customer orientation and customer commitment in the food sector of Pakistan Muhammad Ahmad and Mirza Ashfaq Ahmed
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019/2020), 2 vom: Okt./März, Seite 33-53:
Retaining talent the role of the personal and contextual factors Talat Islam, Zeshan Ahmer and Naeem Mushtaq
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 107-144:
Does the choice of brand positioning strategy matter in the creation of brand love? the mediating role of brand positioning effectiveness Saad Shahid
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 91-106:
The impact of downside risk on expected return evidence from emerging economies Hassan Raza, Arshad Hasan and Abdul Rashid
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 25-49:
Sovereign wealth funds' affiliation and acquisition Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan, Hassan Rauf Chaudhry
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 1-24:
Quality of corporate governance risk management in dealing with unanticipated events evidence from Pakistan Rubeena Tashfeen, Saud Hayat, Afreen Mallik
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 51-72:
Herd behaviour, short-lived phenomenon evidence from Pakistan Stock Exchange Shaista Jabeen and Sayyid Salman Rizavi
Lahore: [Verlag nicht ermittelbar], 2012-
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8(2019), 1 vom: Apr./Sept., Seite 73-90:
Conceptualizing the impact of religiosity on the preferences for Islamic banking in Mirpur (Azad Jammu and Kashmir) an empirical analysis Khola Ozair, Muhammad Luqman and Syed Nisar Hussain Hamdani
Lahore: [Verlag nicht ermittelbar], 2012-