Skip to contents Wenzel, Melanie [Author] Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing - [1. Aufl. 2016] Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer VS, 2016 Published in: SpringerLink ; Bücher Chi, Ming; Harrigan, Paul; Xu, Yongshun Customer engagement in online service brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: Journal of Services Marketing Gong, Taeshik Customer brand engagement behavior in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Services Marketing Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josée; Horváth, Csilla; Ramaseshan, B.; van de Klundert, Joris; Gurhan Canli, Zeynep; Kandampully, Jay Managing brands and customer engagement in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2013 Published in: Journal of Service Management Sun, Wei; Miskon, Suraya; Nasirin, Syed; Abdullah, Norris Syed Customer Engagement in Online Brand Community: A Bibliometric Analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Human Resources Management Academic Research Society (HRMARS), 2024 Published in: International Journal of Academic Research in Business and Social Sciences Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting (Christina); Bouquiaux, Lucille Online customer engagement : Creating social environments through brand community constellations : Creating social environments through brand community constellations Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Journal of Service Management Chan, Tommy K H; Zheng, Xiabing; Cheung, Christy M K; Lee, Matthew K O; Lee, Zach W Y Antecedents and consequences of customer engagement in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2014 Published in: Journal of Marketing Analytics Kieżel, Małgorzata; Wiechoczek, Joanna Aktywności online konsumentów w kontekście customer brand engagement / Online consumer activity in the context of customer brand engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wroclaw University of Economics and Business, 2016 Published in: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; Gupta, Devashish Das; Sindhwani, Rahul Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2023 Published in: Journal of Global Marketing Matute, Jorge; Palau-Saumell, Ramon; Occhiocupo, Nicoletta Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2019 Published in: Journal of Product & Brand Management Khan, Imran; Rahman, Zillur; Fatma, Mobin The role of customer brand engagement and brand experience in online banking Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: International Journal of Bank Marketing Chen, Xi; Zhang, Genyuan Investigating the Impact of Customer Engagement on Customer Innovation Behaviors in Online Brand Communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Ideas Spread, 2022 Published in: Journal of Economics and Management Sciences Sun, Wei; Miskon, Suraya Customer eWOM Engagement in Online Brand Communities: A Systematic Literature Review Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Human Resources Management Academic Research Society (HRMARS), 2024 Published in: International Journal of Academic Research in Business and Social Sciences Siu, Noel Yee Man; Zhang, Tracy Junfeng; Yeung, Raissa Sui-Ping The bright and dark sides of online customer engagement on brand love Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Consumer Marketing Raichur, Vishwas G.; Sharma, Dinesh; Kalro, Arti D. Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Information Systems and e-Business Management Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Trivellas, Panagiotis Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: International Journal of Bank Marketing Jami Pour, Mona; Rafiei, Khadije; Khani, Monireh; Sabrirazm, Atena Gamification and customer experience: the mediating role of brand engagement in online grocery retailing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2021 Published in: Nankai Business Review International Potdar, Vidyasagar; Joshi, Sujata; Harish, Rahul; Baskerville, Richard; Wongthongtham, Pornpit A process model for identifying online customer engagement patterns on Facebook brand pages Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Information Technology & People Tiruwa, Anurag; Yadav, Rajan; Suri, P.K. An exploration of online brand community (OBC) engagement and customer’s intention to purchase Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Journal of Indian Business Research Aljarah, Ahmad; Sawaftah, Dima; Ibrahim, Blend; Lahuerta-Otero, Eva The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: European Journal of Innovation Management
Wenzel, Melanie [Author] Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing - [1. Aufl. 2016] Books View online Schließen > Access Full access (via DOI) Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Springer VS, 2016 Published in: SpringerLink ; Bücher
Chi, Ming; Harrigan, Paul; Xu, Yongshun Customer engagement in online service brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: Journal of Services Marketing
Gong, Taeshik Customer brand engagement behavior in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Services Marketing
Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josée; Horváth, Csilla; Ramaseshan, B.; van de Klundert, Joris; Gurhan Canli, Zeynep; Kandampully, Jay Managing brands and customer engagement in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2013 Published in: Journal of Service Management
Sun, Wei; Miskon, Suraya; Nasirin, Syed; Abdullah, Norris Syed Customer Engagement in Online Brand Community: A Bibliometric Analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Human Resources Management Academic Research Society (HRMARS), 2024 Published in: International Journal of Academic Research in Business and Social Sciences
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting (Christina); Bouquiaux, Lucille Online customer engagement : Creating social environments through brand community constellations : Creating social environments through brand community constellations Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2015 Published in: Journal of Service Management
Chan, Tommy K H; Zheng, Xiabing; Cheung, Christy M K; Lee, Matthew K O; Lee, Zach W Y Antecedents and consequences of customer engagement in online brand communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2014 Published in: Journal of Marketing Analytics
Kieżel, Małgorzata; Wiechoczek, Joanna Aktywności online konsumentów w kontekście customer brand engagement / Online consumer activity in the context of customer brand engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wroclaw University of Economics and Business, 2016 Published in: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; Gupta, Devashish Das; Sindhwani, Rahul Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2023 Published in: Journal of Global Marketing
Matute, Jorge; Palau-Saumell, Ramon; Occhiocupo, Nicoletta Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2019 Published in: Journal of Product & Brand Management
Khan, Imran; Rahman, Zillur; Fatma, Mobin The role of customer brand engagement and brand experience in online banking Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: International Journal of Bank Marketing
Chen, Xi; Zhang, Genyuan Investigating the Impact of Customer Engagement on Customer Innovation Behaviors in Online Brand Communities Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Ideas Spread, 2022 Published in: Journal of Economics and Management Sciences
Sun, Wei; Miskon, Suraya Customer eWOM Engagement in Online Brand Communities: A Systematic Literature Review Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Human Resources Management Academic Research Society (HRMARS), 2024 Published in: International Journal of Academic Research in Business and Social Sciences
Siu, Noel Yee Man; Zhang, Tracy Junfeng; Yeung, Raissa Sui-Ping The bright and dark sides of online customer engagement on brand love Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Consumer Marketing
Raichur, Vishwas G.; Sharma, Dinesh; Kalro, Arti D. Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Information Systems and e-Business Management
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Trivellas, Panagiotis Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: International Journal of Bank Marketing
Jami Pour, Mona; Rafiei, Khadije; Khani, Monireh; Sabrirazm, Atena Gamification and customer experience: the mediating role of brand engagement in online grocery retailing Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2021 Published in: Nankai Business Review International
Potdar, Vidyasagar; Joshi, Sujata; Harish, Rahul; Baskerville, Richard; Wongthongtham, Pornpit A process model for identifying online customer engagement patterns on Facebook brand pages Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Information Technology & People
Tiruwa, Anurag; Yadav, Rajan; Suri, P.K. An exploration of online brand community (OBC) engagement and customer’s intention to purchase Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2016 Published in: Journal of Indian Business Research
Aljarah, Ahmad; Sawaftah, Dima; Ibrahim, Blend; Lahuerta-Otero, Eva The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: European Journal of Innovation Management
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