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Blattberg, Robert C. [Author]; Kim, Byung-Do [Author]; Neslin, Scott A. [Author]

Database marketing : analyzing and managing customers

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New York, NY: Springer, 2008

Published in: International series in quantitative marketing
Qushta, Jassir [Author]

Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion - [1. Auflage]

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Stuttgart: Steinbeis-Edition, 2021

Published in: Schriftenreihe für Bankmanagement und Controlling ; 6
Vollmert, Markus [Author]; Lück, Heike [Author]

Google Analytics : das umfassende Handbuch - [2., aktualisierte und erweiterte Auflage]

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Bonn: Rheinwerk Verlag GmbH, [2016]

Published in: Rheinwerk Computing
Heering, Felicitas [Author]; Hupfer, Garlef [Author]

Farben und Farbkombinationen im Reporting zielgerichtet einsetzen

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Stuttgart: International Performance Research Institute gemeinnützige GmbH, August 2020

Published in: IPRI International Performance Research Institute: IPRI-Praxis ; 37
Schindler, Diana [Author]

Analyse von Konsumentenurteilen und Identifikation von Präferenzen mit Hilfe des World Wide Web : ein konzeptioneller Rahmen zur Auswertung nutzergenerierter Inhalte

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Hamburg: Verlag Dr. Kovač, 2016

Published in: Schriftenreihe Studien zum Konsumentenverhalten ; 67
Engelhardt, Jan-Frederik [Author]

Kundenlauf in elektronischen Shops : Typologisierung und Analyse des Erlebens und des Blick-, Klick- und Kaufverhaltens in zwei- und dreidimensionalen elektronischen Shop-Umgebungen auf Grundlage statischer und sequenzanalytischer Mustererkennungen

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Hamburg: Kovač, 2006

Published in: Schriftenreihe Studien zum Konsumentenverhalten ; 6
Mortensen, Dennis R. [Author]

Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights

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Indianapolis, Ind.: Wiley, 2009
Mehlhose, Clara Marie [Author] ; Spiller, Achim [Degree supervisor]; Mörlein, Daniel [Degree supervisor]; Meyerding, Stephan [Degree supervisor]

Applying mobile consumer neuroscience for food marketing - the special case of fNIRS

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http://nbn-resolving.org/urn:nbn:de:gbv:7-ediss-14104-5

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Göttingen, 2022
Ursu, Raluca [Author]; Erdem, Tulin [Author]; Wang, Qingliang [Author]; Zhang, Qianyun Poppy [Author]

Prior Information and Consumer Search : Evidence from Eye-Tracking

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https://ssrn.com/abstract=4113480

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[S.l.]: SSRN, 2022
Siapka, Anastasia [Author]; Biasin, Elisabetta [Author]

Bleeding data: The case of fertility and menstruation tracking apps

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Berlin: Alexander von Humboldt Institute for Internet and Society, 2021
Kleih, Anne-Katrin [Author] ; Sparke, Kai [Degree supervisor]; Sparke, Kai [Other]; Kühl, Rainer [Other]; Godemann, Jasmin [Other]

Fresh fruit and vegetable branding: Investigating consumer behavior with visual and mixed methods

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https://d-nb.info/1274300797/34

kostenfrei

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Geisenheim: Hochschule Geisenheim, 2022
Peša, Anita [Author]; Valčić, Marko [Author]; Smokrović, Ana Maria [Author]; Laura, Izabela [Author]

Overview of the use of eye-tracking technology for monitoring consumer views

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https://sciendo.com/pdf/10.2478/ngoe-2024-0006

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2024

Published in: Naše gospodarstvo ; 70(2024), 1 vom: März, Seite 61-70
Zuschke, Nick [Author]

Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking

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2023

Published in: Journal of behavioral decision making ; 36(2023), 4 vom: Okt., Artikel-ID e2320, Seite 1-26
Zuschke, Nick [Author]

Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking

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Hoboken, NJ: Wiley, 2023
Barbierato, Elena [Author]; Berti, Danio [Author]; Ranfagni, Silvia [Author]; Hernández-Álvarez, Luis [Author]; Bernetti, Iacopo [Author]

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

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https://www.emerald.com/insight/content/doi/10.1108/IJWBR-06-2022-0021/full/pdf

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2023

Published in: International journal of wine business research ; 35(2023), 3, Seite 365-389
Siapka, Anastasia [Author]; Biasin, Elisabetta [Author]

Bleeding data : the case of fertility and menstruation tracking apps

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https://policyreview.info/pdf/policyreview-2021-4-1599.pdf

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2021

Published in: Internet policy review ; 10(2021), 4, Seite 1-34
Lamberz, Julia [Author]; Litfin, Thorsten [Author]; Teckert, Özlem [Author]; Meeh-Bunse, Gunther [Author]

How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study

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http://hdl.handle.net/10419/207709

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Zagreb: IRENET - Society for Advancing Innovation and Research in Economy, 2019
Foschi, Matteo [Author]

Self-control in the retailing industry : inducing rejection of loyalty schemes - [This version: November 13, 2017]

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https://warwick.ac.uk/fac/soc/economics/research/centres/creta/papers/manage/37_-_creta_foschi.pdf

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Coventry, United Kingdom: Centre for Research in Economic Theory and its Applications, November 2017

Published in: Discussion paper series ; 37
van der Velden, Lonneke [Author]

The Third Party Diary – Tracking the trackers on Dutch governmental websites

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Amsterdam University Press; Amsterdam, 2014

Published in: van der Velden, Lonneke (2014): The Third Party Diary – Tracking the trackers on Dutch governmental websites. In: NECSUS. European Journal of Media Studies 3 (1), 195–217. DOI: https://doi.org/10.5117/NECSUS2014.1.VELD.
Longley, Paul A. [Editor]; Cheshire, James [Editor]; Singleton, Alexander D. [Editor]

Consumer data research

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http://hdl.handle.net/10419/233547

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London: UCL Press, 2018

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