Skip to contents Garnefeld, Ina [Author] ; Eggert, Andreas [Other] Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden - [1. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Gabler, 2008 Published in: Gabler Edition Wissenschaft ; Applied Marketing Science/ Angewandte Marketingforschung- Applied Marketing Science /Angewandte Marketingforschung Dewnarain, Senika [Author]; Mavondo, Felix [Author]; Ramkissoon, Haywantee [Author]; Shaalan, Ahmed [Author] A profile deviation approach to enhancing relationship marketing outcomes Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of hospitality marketing & management ; 32(2023), 8, Seite 1005-1024 Gontur, Silas [Author]; Gadi, Paul Dung [Author]; Bagobiri, Esther [Author] The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector : a PLS-SEM approach Articles View online Schließen > Access ... to article (freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of economics & management ; 44(2022), 1 vom: Jan., Seite 266-285 Siswati, Endang [Author] Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: International Journal of Research in Business and Social Science ; 10(2021), 2 vom: März, Seite 46-53 Tri Cuong Dam [Author] The effect of brand image, brand love on brand commitment and positive word-of-mouth Articles View online Schließen > Access ... to article (PDF document ; freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 449-457 Kim, Sungkyung [Author]; Manoli, Argyro Elisavet [Author] Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming Articles View online Schließen > Access ... to article (freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: International journal of sports marketing & sponsorship ; 25(2024), 2, Seite 444-463 Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author] Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558 Sidhu, Sarabjit Kaur [Author]; Fon Sim Ong [Author]; Balaji, M. S. [Author] Moderating role of consumers' attachment style on post-recovery satisfaction behavior Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of relationship marketing ; 22(2023), 4, Seite 354-380 Bao Ngoc Le [Author]; Nguyen Nguyet [Author] The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: International Journal of Energy Economics and Policy ; 14(2024), 2, Seite 383-393 Ruiz Mafe, Carla [Author]; Bigné Alcañiz, J. Enrique [Author]; Sanz Blas, Silvia [Author]; Tronch, Jose [Author] Does social climate influence positive eWOM? A study of heavy-users of online communities Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Barcelona: Elsevier España, 2018 Kim, Changju [Author]; Kikumori, Mai [Author]; Kim, Aekyoung [Author]; Kim, Jungkeun [Author] How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption? Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Journal of global fashion marketing ; 15(2024), 2, Seite 253-269 Zaman, Umer [Author]; Bolia, Brajesh [Author]; Anjam, Mahwish [Author] Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2021 Zaman, Umer [Author]; Bolia, Brajesh [Author]; Anjam, Mahwish [Author] Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1945426, Seite 1-22 Loureiro, Sandra Maria Correia [Author]; Kaufmann, Hans Rüdiger [Author] The role of online brand community engagement on positive or negative self-expression word-of-mouth Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2018 Zainol, Noorliza [Author]; Ahmad Rozali, Abdul [Author]; Fadhlina [Author]; Akhir, Irina [Author]; Nordin, Nurul Amani [Author] The Influence of Customer Satisfaction Towards Positive Word-of-Mouth in Hospitality Industry Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2016 Larasati, Yohana [Author]; Hananto, Arga [Author] The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2013 Esenyel, Vildan [Author]; Emeagwali, Okechukwu Lawrence [Author] The relationship between perceived corporate reputation and employee's positive word of mouth behavior : the mediation effect of trust to managers Articles View online Schließen > Access ... to article (Volltext ; PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Management science letters ; 9(2019), 5, Seite 673-686 Yin, Dezhi [Author]; Mitra, Sabyasachi [Author]; Zhang, Han [Author] When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2016 Ranaweera, Chatura [Author]; Menon, Kalyani [Author] For Better or for Worse? Adverse Effects of Relationship Age and Continuance Commitment on Positive and Negative Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2015 Bagozzi, Richard P. [Author]; Khoshnevis, Mozhde [Author] How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing theory and practice ; 31(2023), 4, Seite 383-402
Garnefeld, Ina [Author] ; Eggert, Andreas [Other] Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden - [1. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Gabler, 2008 Published in: Gabler Edition Wissenschaft ; Applied Marketing Science/ Angewandte Marketingforschung- Applied Marketing Science /Angewandte Marketingforschung
Dewnarain, Senika [Author]; Mavondo, Felix [Author]; Ramkissoon, Haywantee [Author]; Shaalan, Ahmed [Author] A profile deviation approach to enhancing relationship marketing outcomes Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of hospitality marketing & management ; 32(2023), 8, Seite 1005-1024
Gontur, Silas [Author]; Gadi, Paul Dung [Author]; Bagobiri, Esther [Author] The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector : a PLS-SEM approach Articles View online Schließen > Access ... to article (freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2022 Published in: Journal of economics & management ; 44(2022), 1 vom: Jan., Seite 266-285
Siswati, Endang [Author] Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: International Journal of Research in Business and Social Science ; 10(2021), 2 vom: März, Seite 46-53
Tri Cuong Dam [Author] The effect of brand image, brand love on brand commitment and positive word-of-mouth Articles View online Schließen > Access ... to article (PDF document ; freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 449-457
> Access ... to article (PDF document ; freely accessible) ... to article via DOI (freely accessible)
Kim, Sungkyung [Author]; Manoli, Argyro Elisavet [Author] Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming Articles View online Schließen > Access ... to article (freely accessible) ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: International journal of sports marketing & sponsorship ; 25(2024), 2, Seite 444-463
Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author] Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558
Sidhu, Sarabjit Kaur [Author]; Fon Sim Ong [Author]; Balaji, M. S. [Author] Moderating role of consumers' attachment style on post-recovery satisfaction behavior Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of relationship marketing ; 22(2023), 4, Seite 354-380
Bao Ngoc Le [Author]; Nguyen Nguyet [Author] The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: International Journal of Energy Economics and Policy ; 14(2024), 2, Seite 383-393
Ruiz Mafe, Carla [Author]; Bigné Alcañiz, J. Enrique [Author]; Sanz Blas, Silvia [Author]; Tronch, Jose [Author] Does social climate influence positive eWOM? A study of heavy-users of online communities Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Barcelona: Elsevier España, 2018
Kim, Changju [Author]; Kikumori, Mai [Author]; Kim, Aekyoung [Author]; Kim, Jungkeun [Author] How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption? Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Journal of global fashion marketing ; 15(2024), 2, Seite 253-269
> Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible)
Zaman, Umer [Author]; Bolia, Brajesh [Author]; Anjam, Mahwish [Author] Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2021
Zaman, Umer [Author]; Bolia, Brajesh [Author]; Anjam, Mahwish [Author] Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2021 Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1945426, Seite 1-22
> Access ... to article via DOI (freely accessible) ... to article via Taylor & Francis Online (freely accessible)
Loureiro, Sandra Maria Correia [Author]; Kaufmann, Hans Rüdiger [Author] The role of online brand community engagement on positive or negative self-expression word-of-mouth Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Abingdon: Taylor & Francis, 2018
Zainol, Noorliza [Author]; Ahmad Rozali, Abdul [Author]; Fadhlina [Author]; Akhir, Irina [Author]; Nordin, Nurul Amani [Author] The Influence of Customer Satisfaction Towards Positive Word-of-Mouth in Hospitality Industry Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2016
Larasati, Yohana [Author]; Hananto, Arga [Author] The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) ... to E-book via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2013
Esenyel, Vildan [Author]; Emeagwali, Okechukwu Lawrence [Author] The relationship between perceived corporate reputation and employee's positive word of mouth behavior : the mediation effect of trust to managers Articles View online Schließen > Access ... to article (Volltext ; PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Management science letters ; 9(2019), 5, Seite 673-686
Yin, Dezhi [Author]; Mitra, Sabyasachi [Author]; Zhang, Han [Author] When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2016
Ranaweera, Chatura [Author]; Menon, Kalyani [Author] For Better or for Worse? Adverse Effects of Relationship Age and Continuance Commitment on Positive and Negative Word of Mouth Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2015
Bagozzi, Richard P. [Author]; Khoshnevis, Mozhde [Author] How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use Articles View online Schließen > Access ... to article via DOI (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing theory and practice ; 31(2023), 4, Seite 383-402
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