Skip to contents

  1. Garnefeld, Ina [Author] ; Eggert, Andreas [Other]

    Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden - [1. Aufl.]

    Books
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    Wiesbaden: Gabler, 2008

    Published in: Gabler Edition Wissenschaft ; Applied Marketing Science/ Angewandte Marketingforschung - Applied Marketing Science /Angewandte Marketingforschung

  2. Dewnarain, Senika [Author]; Mavondo, Felix [Author]; Ramkissoon, Haywantee [Author]; Shaalan, Ahmed [Author]

    A profile deviation approach to enhancing relationship marketing outcomes

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Journal of hospitality marketing & management ; 32(2023), 8, Seite 1005-1024

  3. Gontur, Silas [Author]; Gadi, Paul Dung [Author]; Bagobiri, Esther [Author]

    The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector : a PLS-SEM approach

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2022

    Published in: Journal of economics & management ; 44(2022), 1 vom: Jan., Seite 266-285

  4. Siswati, Endang [Author]

    Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2021

    Published in: International Journal of Research in Business and Social Science ; 10(2021), 2 vom: März, Seite 46-53

  5. Tri Cuong Dam [Author]

    The effect of brand image, brand love on brand commitment and positive word-of-mouth

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2020

    Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 449-457

  6. Kim, Sungkyung [Author]; Manoli, Argyro Elisavet [Author]

    Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2024

    Published in: International journal of sports marketing & sponsorship ; 25(2024), 2, Seite 444-463

  7. Bauer, Brittney C. [Author]; Carlson, Brad D. [Author]; Arnold, Mark J. [Author]

    Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Psychology & marketing ; 40(2023), 12 vom: Dez., Seite 2539-2558

  8. Bao Ngoc Le [Author]; Nguyen Nguyet [Author]

    The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2024

    Published in: International Journal of Energy Economics and Policy ; 14(2024), 2, Seite 383-393

  9. Kim, Changju [Author]; Kikumori, Mai [Author]; Kim, Aekyoung [Author]; Kim, Jungkeun [Author]

    How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2024

    Published in: Journal of global fashion marketing ; 15(2024), 2, Seite 253-269

  10. Zaman, Umer [Author]; Bolia, Brajesh [Author]; Anjam, Mahwish [Author]

    Do women customers love to talk about financial brands? : an empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2021

    Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1945426, Seite 1-22

  11. Zainol, Noorliza [Author]; Ahmad Rozali, Abdul [Author]; Fadhlina [Author]; Akhir, Irina [Author]; Nordin, Nurul Amani [Author]

    The Influence of Customer Satisfaction Towards Positive Word-of-Mouth in Hospitality Industry

    Books
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    [S.l.]: SSRN, 2016

  12. Larasati, Yohana [Author]; Hananto, Arga [Author]

    The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth

    Books
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    [S.l.]: SSRN, 2013

  13. Esenyel, Vildan [Author]; Emeagwali, Okechukwu Lawrence [Author]

    The relationship between perceived corporate reputation and employee's positive word of mouth behavior : the mediation effect of trust to managers

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2019

    Published in: Management science letters ; 9(2019), 5, Seite 673-686

  14. Bagozzi, Richard P. [Author]; Khoshnevis, Mozhde [Author]

    How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use

    Articles
    View online
    Close

    Bookmarks

    You can manage bookmarks using lists, please log in to your user account for this.

    2023

    Published in: Journal of marketing theory and practice ; 31(2023), 4, Seite 383-402