Published in: Industrial marketing management ; 119(2024) vom: Mai, Seite 252-263

Published in: Marketing Letters, 16 (2005) 1, Seite 19-35

Published in: Interfaces, 31 (2001) 3_supplement, Seite S146-S165

Published in: Interfaces, 31 (2001) 3 - Supplement, Seite 146-165

Published in: European Journal of Operational Research, 115 (1999) 2, Seite 270-284

Published in: Journal of Consumer Marketing, 2 (1985) 3, Seite 27-36

Published in: Journal of Marketing Research, 47 (2010) 5, Seite 840-853

Published in: Production and Operations Management, 19 (2010) 5, Seite 614-628

Published in: Marketing Letters, 16 (2005) 1, Seite 53-66

Published in: Managerial and Decision Economics, 15 (1994) 1, Seite 3-20

Published in: International Journal of Research in Marketing, 9 (1992) 1, Seite 91-108

Published in: Journal of Marketing Research, 54 (2017) 6, Seite 990-1008

Published in: Journal of Marketing, 81 (2017) 2, Seite 45-63

Published in: International Journal on Media Management, 16 (2014) 2, Seite 55-75

Published in: Marketing Letters, 27 (2016) 3, Seite 589-602

Published in: SSRN Electronic Journal (2015)

Published in: Customer Needs and Solutions, 1 (2014) 2, Seite 154-167

Published in: Journal of Interactive Marketing, 26 (2012) 1, Seite 43-52

Published in: Journal of Marketing Research, 48 (2011) 6, Seite 929-943