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  1. Akbar, M. Bilal [Author]; Barnes, Elizabeth [Author]

    Verification of GPDS planning framework for social marketing : a Delphi method

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    2024

    Published in: International review on public and non-profit marketing ; 21(2024), 1 vom: März, Seite 51-81

  2. Stefko, Robert [Author]; Bacik, Radovan [Author]; Fedorko, Richard [Author]; Olearova, Maria [Author]

    Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing

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    2022

    Published in: Oeconomia Copernicana ; 13(2022), 1 vom: März, Seite 181-223

  3. Ataniyazova, Zamira [Author]; Friedman, Barry [Author]; Kiran, Prabha [Author]

    New corporate social responsibility brand evaluation in a developing country : Uzbekistan

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    2022

    Published in: International journal of corporate social responsibility ; 7(2022), 1 vom: Dez., Artikel-ID 3, Seite 1-15

  4. Herzog, Walter [Author]; Hattula, Johannes D. [Author]; Dahl, Darren W. [Author]

    Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making

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    2021

    Published in: Journal of marketing research ; 58(2021), 3 vom: Juni, Seite 456-475

  5. Schuch, Jutta Eleonore [Author] ; Boztuğ, Yasemin [Degree supervisor]; Dannewald, Till [Degree supervisor]; Hammerschmidt, Maik [Degree supervisor]

    References and Preferences: New insights in food decision making

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    Göttingen: Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2015

  6. Danner, Hannah [Author] ; Menapace, Luisa [Degree supervisor]; Roosen, Jutta [Other]; Menapace, Luisa [Other]

    Sustainable consumption – insights from text mining on consumer perception and agenda setting and implications for consumer behavior

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    München: Universitätsbibliothek der TU München, 2021

  7. Lambe, Conor [Author]

    Covid19 and the Northern Irish economy : initial insights

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    2020

    Published in: Statistical and Social Inquiry Society of Ireland: Journal of the Statistical and Social Inquiry Society of Ireland ; 49(2019/2020), Seite 144-146

  8. Wulf, Alexander J. [Author]; Seizov, Ognyan [Author]

    How to improve consumers' understanding of online legal information : insights from a behavioral experiment

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    2023

    Published in: European journal of law and economics ; 56(2023), 3 vom: Dez., Seite 559-584