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Haywood, Roger [Author] ; Chartered Institute of Marketing

Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value - [3rd ed]

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London [u.a.]: Kogan Page, 2005
Gaines-Ross, Leslie [Author]

Corporate reputation : 12 steps to safeguarding and recovering reputation

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Hoboken, N.J: Wiley, c2008
Morgan, Gareth [Author]

Images of organization - [Updated ed.]

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Thousand Oaks, CA [u.a]: SAGE, 2006
Schneider, Frank [Author]

Corporate-Identity-orientierte Unternehmenspolitik : eine Untersuchung unter besonderer Berücksichtigung von Corporate Design und Corporate Advertising ; mit ... 21 Tabellen

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Heidelberg: Physica-Verl., 1991

Published in: Wirtschaftswissenschaftliche Beiträge ; 45
Birkigt, Klaus [Other]; Stadler, Marinus M. [Other]; Funck, Hans J. [Other]

Corporate Identity : Grundlagen, Funktionen, Fallbeispiele - [11., überarb. und aktualisierte Aufl.]

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München: Redline Wirtschaft bei Verl. Moderne Industrie, 2002

Published in: Redline Wirtschaft
Halek, Patrick [Author]

Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung - [1. Aufl.]

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Wien: Facultas-Verl., 2009
Bibb, Richard [Author]; Eggbeer, Dominic [Author]; Paterson, Abby [Author]

Medical modelling : the application of advanced design and rapid prototyping techniques in medicine - [Second edition]

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Amsterdam; Boston; Cambridge; Heidelberg: Elsevier/ Woodhead Publishing, 2015

Published in: Woodhead Publishing series in biomaterials ; 91
Foley, John [Author] ; Kendrick, Julie [Other]

Balanced brand : how to balance the stakeholder forces that can make or break your business - [1. ed.]

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San Francisco, Calif.: Jossey-Bass, 2006
Zulauf, Silvia [Author]

Unternehmen und Mythos : der unsichtbare Erfolgsfaktor - [2., erw. Aufl.]

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Wiesbaden: Gabler, 2009
Baetge, Jörg [Other]; Meffert, Heribert [Other]; Lepp, Hanna Lena [Other]; Schmidt, Matthias [Other] ; Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung

Unternehmenskultur und Unternehmensmarke als Erfolgsbeitrag : ein Ansatz zur integrierten Personal- und Markenführung

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Leipzig: Wiss. Ges. für Marketing und Unternehmensführung, 2008

Published in: Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung: Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung ; 201
Beyrow, Matthias [Editor]; Kiedaisch, Petra [Other]; Daldrop, Norbert W. [Other]

Corporate Identity und Corporate Design : neues Kompendium

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Ludwigsburg: av edition, 2007
Regenthal, Gerhard [Author]

Ganzheitliche Corporate Identity : Profilierung von Identität und Image - [2. Aufl.]

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Wiesbaden: Gabler, 2009
Krause, Diana E. [Author]

Trends in der internationalen Personalauswahl

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Göttingen; Bern; Wien [u.a.]: Hogrefe, [2011]

Published in: Praxis der Personalpsychologie ; 24
Felser, Georg [Author]

Personalmarketing

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Göttingen; Bern; Wien [u.a.]: Hogrefe, 2010

Published in: Praxis der Personalpsychologie ; 21
Schmidt, Holger J. [Editor]

Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen - [1. Aufl.]

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Wiesbaden: Gabler, 2007
König, Verena [Author] ; Burmann, Christoph [Other]

Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern - [1. Aufl.]

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Wiesbaden: Gabler, 2010

Published in: Gabler Research ; Innovatives Markenmanagement- Innovatives Markenmanagement
Hoskinson, Sherry [Editor]

The challenges of ethics and entrepreneurship in the global environment - [1. ed.]

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Bingley [u.a.]: Emerald, 2015

Published in: Advances in the study of entrepreneurship, innovation, and economic growth ; 25
Beutmann, Claudia [Author] ; Verlag Dr. Kovač

Unternehmenswerte und Kommunikation : ein interdisziplinärer Ansatz der wertorientierten Unternehmenskommunikation

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Hamburg: Verlag Dr. Kovač, [2017]

Published in: Schriftenreihe Communicatio ; 26
Hitzbleck, Sofia [Author]

Reputation als Schlüssel zum Unternehmenserfolg : wie Kommunikation Unternehmenswert schafft - [1. Aufl.]

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Baden-Baden: Nomos-Verl.-Ges., 2011

Published in: Nomos-Universitätsschriften / Betriebswirtschaftslehre ; 2
Niederhäuser, Markus [Author]; Rosenberger, Nicole [Author]

Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele - [1. Aufl.]

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Wiesbaden: Gabler, 2011

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