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  1. First Komen, Ivana [Author]; Grgurić Čop, Nina [Author]

    Naturally traditional or traditionally natural : exploring the concepts natural and traditional in marketing research

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    2022

    Published in: Sveučilište u Rijeci. Ekonomski Fakultet: Zbornik radova Ekonomskog Fakulteta u Rijeci ; 40(2022), 1, Seite 225-246

  2. Liu, Haoran [Author]; Hassan Alli [Author]; Irwan Syah Md Yusoff [Author]

    The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

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    2024

    Published in: Cogent business & management ; 11(2024), 1, Artikel-ID 2327476, Seite 1-13

  3. Ahmadi, Arash [Author]; Fakhimi, Shahab [Author]; Ahmadi, Yavar [Author]

    Instagram celebrities and positive user responses : the mediating role of user "like"

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    2022

    Published in: Journal of contemporary marketing science ; 5(2022), 1, Seite 65-80

  4. Angowski, Marek [Author]; Jarosz-Angowska, Aneta [Author]

    Importance of regional and traditional EU quality schemes in young consumer food purchasing decisions

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    2020

    Published in: European research studies ; 23(2020), 6, special issue 2, Seite 916-927

  5. Schipmann, Christin [Author]; Qaim, Matin [Author]

    Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand

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    Göttingen: Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood, 2011

  6. Tripathi, Vibhuti [Author]; Chandra, Tarunija [Author]

    The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

    2023

    Published in: The journal of business and economic studies ; 26(2023), 2, Seite 72-108

  7. Cote Daza, Sandra Patricia [Author]; Barón Chivara, Jesús Alexis [Author]; Moncayo Martínez, Diana Cristina [Author]

    Developing Boyacá's traditional soups as frozen, vacuum-packed products = Desarrollo de sopas típicas boyacenses empacadas al vacío y congeladas

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    2020

    Published in: Cuadernos de administración ; 36(2020), 68 vom: Juli/Dez., Seite 3-13