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  1. Engel, James F. [Author]; Blackwell, Roger D. [Author]; Miniard, Paul W. [Author]

    Consumer behavior - [6. ed.]

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    Chicago [u.a.]: Dryden Pr., 1990

  2. Deseniss, Alexander [Author]

    Marketing für Wirtschaftswissenschaftler für Dummies : [im Studium mit Marketingwissen punkten. Auf einem Blick: den Kunden kennen: Marktforschung und Konsumentenverhalten; planvoll agieren: strategisches Marketing und Marketing-Implementierung; den richtigen Marketingmix finden: Produkt, Preis, Vertrieb und Kommunikation] - [1. Auflage]

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    Weinheim: Wiley-VCH Verlag GmbH & Co. KGaA, 2016

    Published in: ... für Dummies

  3. Evans, Martin [Author]; Jamal, Ahmad [Author]; Foxall, Gordon R. [Author]

    Consumer behaviour - [2. ed.]

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    Chichester [u.a.]: Wiley, c 2009

  4. Evans, Martin [Author]; Jamal, Ahmad [Author]; Foxall, Gordon R. [Author] ; Evans, Martin D. D. [Other]

    Consumer behaviour

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    Chichester [u.a.]: Wiley, c2006

  5. Robertson, Thomas S. [Editor]; Kassarjian, Harold H. [Other]

    Handbook of consumer behavior

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    Englewood Cliffs, NJ: Prentice-Hall, 1991

  6. Wänke, Michaela [Editor]

    Social psychology of consumer behavior

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    New York, NY [u.a.]: Psychology Press, 2009

    Published in: Frontiers of social psychology