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Schäffer, Utz [Other]; Bechtoldt, Christian [Other]

Steuern in volatilen Zeiten : wie Unternehmenskultur und Instrumente zusammenspielen - [1. Aufl.]

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Weinheim: Wiley-VCH, 2014

Published in: Advanced controlling ; 90
Bauer, Hans H. [Author] ; Bauer, Hans H. [Editor]; Diller, Hermann [Editor]; Dichtl, Erwin [Editor]; Böcker, Franz [Editor]

Marktabgrenzung : Konzeption und Problematik von Ansätzen und Methoden zur Abgrenzung und Strukturierung von Märkten unter besonderer Berücksichtigung von marketingtheoretischen Verfahren

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Berlin: Duncker & Humblot, 1989

Published in: Schriften zum Marketing ; 2300
O'Shaughnessy, John [Author]

Explaining buyer behavior : central concepts and philosophy of science issues

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New York [u.a.]: Oxford Univ. Press, 1992
Robertson, Thomas S. [Editor]; Kassarjian, Harold H. [Other]

Handbook of consumer behavior

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Englewood Cliffs, NJ: Prentice-Hall, 1991
Lewis, Alan [Editor]

The Cambridge handbook of psychology and economic behaviour - [Second edition]

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Cambridge; New York, NY; Melbourne: Cambridge University Press, [2018]
Balderjahn, Ingo [Author]

Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente

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Berlin: Duncker & Humblot, [1993]

Published in: Schriften zum Marketing ; 33
Brockhoff, Klaus [Author]

Marketing durch Kunden-Informationssysteme : am Beispiel des Gebrauchtwagenhandels

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Stuttgart: Poeschel, 1987
Bearden, William O. [Editor]; Netemeyer, Richard G. [Editor]; Haws, Kelly L. [Editor]

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research - [Third edition]

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Los Angeles; London; New Delhi; Singapore; Washington DC: SAGE, [2011]
Hüttner, Manfred [Author]; Schwarting, Ulf [Author]

Grundzüge der Marktforschung - [7., überarb. Aufl.]

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München; Wien: Oldenbourg, 2002
Kroeber-Riel, Werner [Honoree] ; Forschungsgruppe Konsum und Verhalten

Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag

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München: Vahlen, 1994
Quartapelle, Alberto Q. [Author] ; Larsen, Georg M. [Other]

Kundenzufriedenheit : wie Kundentreue im Dienstleistungsbereich die Rentabilität steigert

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Berlin [u.a.]: Springer, 1996
Neumann, Peter [Author]

Handbuch der psychologischen Marktforschung : Stichprobenauswahl - Forschungsstrategien - qualitative und quantitative Methoden - Auswertung und Visualisierung der Daten - Präsentation der Ergebnisse - [1. Auflage]

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Bern: Verlag Hans Huber, 2013

Published in: Lehrbuch Psychologie
Schneider, Willy [Author]

Marketing-Forschung und Käuferverhalten : effiziente Beschaffung und Analyse von Markt- und Kundeninformationen

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München: Oldenbourg, 2013
Belz, Christian [Author]

Dynamische Marktsegmentierung

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St. Gallen: Verl. Thexis, 1995

Published in: Thexis / Fachbericht für Marketing ; 199502
Murzin, Marion [Author]

Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung

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[Köln]: Förderges. Produkt-Marketing, 1990

Published in: Beiträge zum Produkt-Marketing ; 1800
Louviere, Jordan J. [Author]

Analyzing decision making : metric conjoint analysis - [1. print.]

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Newbury Park, Calif. [u.a.]: Sage Publ., 1988

Published in: Sage University papers / Quantitative applications in the social sciences ; 6700
Vee, Jimmy [Author]; Miller, Travis [Author]; Bauer, Joel [Author]

Gravitational marketing : the science of attracting customers

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Hoboken, NJ: Wiley, c 2008
Kritzmöller, Monika [Author]

Positionierung im Lebensstil-Labyrinth

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Frankfurt am Main; Berlin; Bern [u.a.]: Lang, 2002
Siegfried, Doreen [Author]; Nix, Sebastian [Author]

Nutzerbezogene Marktforschung für Bibliotheken : eine Praxiseinführung

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Berlin; Boston: De Gruyter Saur, [2014]

Published in: Praxiswissen
Čeljo-Hörhager, Sanela [Author]

Selbsterfüllbarkeit von Ratings : Self-Fulfilling Prophecies als Problem der Risikokommunikation durch Informationsintermediäre

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Frankfurt am Main [u.a.]: Lang, 2009

Published in: Betriebswirtschaftliche Studien, Rechnungs- und Finanzwesen, Organisation und Institution ; 84

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