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Walter, Olga [Author] ; mitp Verlags GmbH & Co. KG

CRM für Online-Shops : Make Big Data small - erfolgreiches Customer Relationship Management im E-Commerce - [1. Auflage]

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[Frechen]: mitp, 2016
Heinemann, Gerrit [Author]

Der neue Online-Handel : Erfolgsfaktoren und Best Practices - [3., überarb. Aufl.]

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Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2010

Published in: Lehrbuch
Mahrdt, Niklas [Author]; Krisch, Michael [Author]

Electronic Fashion : E-Shops für Luxusmode aufbauen und profitabel managen - [1. Aufl.]

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Wiesbaden: Gabler, 2010
Specht, Melanie [Author]; Theobald, Elke [Author]

Broadcast your ad! : Werbung auf den Videoportalen YouTube, Clipfish, MyVideo - [1. Aufl.]

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Baden-Baden: Nomos, Ed. Fischer, 2010

Published in: Praxisforum Medienmanagement ; 15
Bogner, Thomas [Author]

Strategisches Online-Marketing - [1. Aufl.]

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Wiesbaden: Deutscher Universitäts-Verlag, 2006

Published in: Wirtschaftswissenschaft
Heinemann, Gerrit [Author]; Schwarzl, Christoph [Author]

New online retailing : innovation and transformation - [1. ed.]

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Wiesbaden: Gabler, 2010
Ruch, Markus [Author]

Wertbezogene Steuerung von Kundenrisiken im Online-Handel

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Hamburg: Kovač, 2012

Published in: Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; 333
Postoaca, Andrei [Author]

The anonymous elect : market research through online access panels

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Berlin; Heidelberg [u.a.]: Springer, 2006
Kester, Manuel [Author]

Affiliate-Marketing für B2C-online-Shops : Grundlagen, Methoden und Ausprägungen in der Praxis - [1. Aufl.]

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Norderstedt: Books on Demand GmbH, 2006
Stafflage, Marcel [Author] ; Krafft, Manfred [Author of introduction, etc.]

In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht

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Wiesbaden: Springer Gabler, [2016]

Published in: Kundenmanagement & Electronic Commerce- Research
Lojewski, Lasse von [Author] ; Logos Verlag Berlin

E-Commerce und Verbundgruppen : Strukturierung von Konzepten und Unterstützung bei der Auswahl

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Berlin: Logos Verlag Berlin, [2021]

Published in: Advances in information systems and management science ; 63
Bräutigam, Peter [Author]; Rücker, Daniel [Author]; Berger, Arndt [Author] ; Bräutigam, Peter [Editor]; Rücker, Daniel [Editor]

E-Commerce : Rechtshandbuch

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München: C.H. Beck, 2017
Mau, Gunnar [Author]

Die Bedeutung der Emotionen beim Besuch von Online-Shops : Messung, Determinanten und Wirkungen - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Gabler Research ; Interaktives Marketing
Kollmann, Tobias [Author]

E-Business : Grundlagen elektronischer Geschäftsprozesse in der Net Economy - [3., überarb. und erw. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Lehrbuch
Kollmann, Tobias [Author]

E-Business : Grundlagen elektronischer Geschäftsprozesse in der Net Economy - [1. Aufl.]

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Wiesbaden: Gabler, 2007

Published in: Lehrbuch
Kollmann, Tobias [Author]

E-Business : Grundlagen elektronischer Geschäftsprozesse in der Net Economy ; [Bachelor geeignet!] - [2., überarb. und erw. Aufl.]

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Wiesbaden: Gabler, 2007

Published in: Lehrbuch
Haberich, Ralf [Editor]

Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern - [1. Aufl.]

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Heidelberg; München; Landsberg; Frechen; Hamburg: mitp, 2013
Franz, Martin [Editor]; Gersch, Inka [Editor]

Online-Handel ist Wandel

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Mannheim: Verlag MetaGIS Fachbuch, [2016]

Published in: Geographische Handelsforschung ; 24
Heinemann, Gerrit [Author]

Multi-Channel-Handel : Erfolgsfaktoren und Best Practices - [2., überarb. und erw. Aufl.]

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Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2008

Published in: Lehrbuch
Gerth, Norbert [Author]

Online-Absatz : eine Analyse des Einsatzes von Online-Medien als Absatzkanal ; [strategische Bedeutung, strukturelle Implikationen, Erfolgswirkungen]

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Ettlingen: Fachverl. IM-Marketing-Forum, 1999

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