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Smith, Ronald D. [Author]

Strategic planning for public relations - [2. ed.]

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Mahwah, NJ [u.a.]: Lawrence Erlbaum, 2005
Ingenhoff, Diana [Author]

Corporate Issues Management in multinationale Unternehmen : eine empirische Studie zu organisationalen Strukturen und Prozessen - [1. Aufl.]

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Wiesbaden: VS Verl. für Sozialwiss., 2004

Published in: Organisationskommunikation : Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement
Tiemeyer, Ernst [Editor]; Bergmann, Robert [Other]

Handbuch IT-Management : Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis ; [neu: IT-Anforderungsmanagement, Informations- und Datenmanagement, Cloud-Computing ; EXTRA: mit kostenlosem E-Book] - [5., überarb. und erw. Aufl.]

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München: Hanser, 2013
Tiemeyer, Ernst [Editor]; Bachmann, Werner [Other]

Handbuch IT-Management : Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis ; [neu: mit Kapiteln zu IT-Compliance und IT-Lizenzmanagement] - [4., überarb. und erw. Aufl.]

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München: Hanser, 2011
Ringland, Gill [Author]

Scenario planning : managing for the future - [2nd ed.]

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Chichester: Wiley, 2006
Rodrigues, Carl [Author]

International management : a cultural approach

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Minneapolis/St. Paul [u.a.]: West publ. comp., c1996
Bruhn, Manfred [Author]

Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung - [5., überarb. und aktualisierte Aufl.]

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Stuttgart: Schäffer-Poeschel, 2009
Szyszka, Peter [Author] ; W. Kohlhammer GmbH

Beziehungskapital : Akzeptanz und Wertschöpfung - [1. Auflage]

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Stuttgart: Verlag W. Kohlhammer, 2017
Lies, Jan [Editor]; Mörbe, Steffen [Other]; Volejnik, Ulrike [Other]; Schoop, Simon [Other]

Erfolgsfaktor Change Communications : klassische Fehler im Change-Management vermeiden - [1. Aufl.]

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Wiesbaden: Gabler, 2011
Spremann, Klaus [Editor]; Bartmann, Dieter [Other]; Zur, Eberhard [Other]

Informationstechnologie und strategische Führung

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Wiesbaden: Gabler, 1989
Huber, Bernd [Author] ; Huber, Bernd [Other]

Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten

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Frankfurt am Main; Berlin [u.a.]: Lang, 1993

Published in: Europäische Hochschulschriften / 5 ; 1345
Tiemeyer, Ernst [Editor]; Bachmann, Werner [Other]

Handbuch IT-Management : Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis - [3., überarb. und erw. Aufl.]

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München: Hanser, 2009
Hall, Wendy [Author]

Managing cultures : making strategic relationships work

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Chichester [u.a.]: Wiley, 1995
Ruler, Betteke van [Author]; Körver, Frank [Author]

The communication strategy handbook : toolkit for creating a winning strategy

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New York; Bern; Berlin; Brussels; Vienna; Oxford; Warsaw: Peter Lang, [2019]
Pietsch, Thomas [Author]

Bewertung von Informations- und Kommunikationssystemen : ein Vergleich betriebswirtschaftlicher Verfahren - [2., neu bearb. und erw. Aufl.]

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Berlin: E. Schmidt, 2003
Röttger, Ulrike [Editor]

PR-Kampagnen : über die Inszenierung von Öffentlichkeit - [4., überarb. und erw. Aufl.]

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Wiesbaden: VS Verl. für Sozialwissenschaften, 2009
Zerfaß, Ansgar [Editor]; Bentele, Günter [Honoree]

Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008] - [1. ed.]

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Wiesbaden: VS, Verl. für Sozialwiss., 2008
Mellewigt, Thomas [Author]

Management von strategischen Kooperationen : eine ressourcenorientierte Untersuchung in der Telekommunikationsbranche - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2003

Published in: Beiträge zur betriebswirtschaftlichen Forschung ; 109
Pedersen, Paul M. [Author]; Laucella, Pamela C. [Author]; Kian, Edward (Ted) M. [Author]; Geurin, Andrea N. [Author]

Strategic sport communication - [Third edition]

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Champaign, IL: Human Kinetics, [2021]
Lewis, Laurie K. [Author]

Organizational change : creating change through strategic communication

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Oxford: Wiley-Blackwell, 2011

Published in: Foundations of communication theory

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