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Fill, Chris [Author]

Simply marketing communications - [1st publ.]

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Harlow [u.a.]: Financial Times Prentice Hall, 2006
Taylor, Jim [Author]

Space race : an inside view of the future of communications planning - [Reprinted]

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Chichester [u.a.]: Wiley, 2006
Esch, Franz-Rudolf [Editor]; Langner, Tobias [Editor]; Bruhn, Manfred [Editor]

Handbuch Controlling der Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen - [2., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden: SpringerGabler, [2016]

Published in: Handbuchreihe der Kommunikation ; 4,2
Russell, Edward [Author]

The fundamentals of marketing

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Lausanne [u.a.]: AVA Academia, 2010

Published in: AVA fundamentals series
Fill, Chris [Author]

Marketing communications : frameworks, theories and applications

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London [u.a.]: Prentice Hall, 1995
Barowski, Mike [Author]

Textgestaltung - [1. Aufl., Nachdr.]

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Berlin: Cornelsen, 1999

Published in: Das professionelle 1 x 1
Fritz, Thomas A. [Author]

Die Botschaft der Markenartikel : Vertextungsstrategien in der Werbung

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Tübingen: Stauffenburg-Verl., 1994

Published in: Probleme der Semiotik ; 15
Clow, Kenneth E. [Author]; Baack, Donald [Author]

Integrated advertising, promotion & marketing communications - [3rd ed.]

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Upper Saddle River, NJ: Pearson, Prentice Hall, 2007
Nuß, Tobias [Author]

Untreue durch Marketingkommunikation

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Berlin: Logos-Verl., 2006

Published in: Strafrechtliche Fragen der Gegenwart ; 3
Bonfadelli, Heinz [Author]; Friemel, Thomas N. [Author]

Kommunikationskampagnen im Gesundheitsbereich : Grundlagen und Anwendungen

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Konstanz: UVK Verl.-Ges., 2006

Published in: Kommunikationswissenschaft
Langner, Tobias [Editor]; Esch, Franz-Rudolf [Editor]; Bruhn, Manfred [Editor]

Handbuch Techniken der Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen - [2., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden; [Heidelberg]: Springer Gabler, [2018]

Published in: Handbuchreihe der Kommunikation ; 3,2
Bruhn, Manfred [Editor]; Esch, Franz-Rudolf [Editor]; Langner, Tobias [Editor]

Handbuch Instrumente der Kommunikation : Grundlagen – Innovative Ansätze – Praktische Umsetzungen - [2., vollständig überarbeitete und erweiterte Auflage]

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Wiesbaden: Springer Gabler, [2016]

Published in: Handbuchreihe der Kommunikation ; 2,2
Klammer, Marion [Author]

Nonverbale Kommunikation beim Verkauf

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Heidelberg: Physica-Verl., 1989

Published in: Konsum und Verhalten ; 21
Smith, Nicky [Author]; Wollan, Robert [Author]; Zhou, Catherine [Author] ; Smith, Nick [Performer]

The social media management handbook : everything you need to know to get social media working in your business ; [strategy, culture, metrics, policies, roles, and responsibilities]

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Hoboken, N.J.: Wiley, 2011
Uysal, Muzaffer [Editor]; Fesenmaier, Daniel R. [Other]

Communication and channel systems in tourism marketing

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New York [u.a.]: Haworth Press, c1993
Earls, Mark [Author]

Herd : how to change mass behaviour by harnessing our true nature - [repr. with corr.]

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Chichester: Wiley, 2007
Williams, Jerome D. [Editor]

Diversity in advertising : broadening the scope of research directions

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Mahwah, N.J. [u.a.]: Erlbaum, 2004

Published in: Advertising and consumer psychology
Herger, Nikodemus [Author]

Organisationskommunikation : Beobachtung und Steuerung eines organisationalen Risikos - [1. Aufl.]

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Wiesbaden: VS-Verl. für Sozialwissenschaften, 2004

Published in: Organisationskommunikation ; Studien zu Public Relations / Öffentlichkeitsarbeit und Kommunikationsmanagement
Bühler, Heike [Other]; Naderer, Gabriele [Other]; Koch, Robertine [Other]; Schuster, Carmen [Other]

Hochschul-PR in Deutschland : Ziele, Strategien und Perspektiven - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2007

Published in: Kommunikationswissenschaft
Taylor, Jim [Author] ; Hatch, Steve [Other]

Rigorous magic : communication ideas and their application

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Chichester: Wiley, 2007

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