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Walters, Michael [Author]

Marktwiderstände und Marketingplanung : strategische und taktische Lösungsansätze am Beispiel des Textverarbeitungsmarktes

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Wiesbaden: Gabler, 1984

Published in: Schriftenreihe Unternehmensführung und Marketing ; 19
Aaker, David A. [Author]; McLoughlin, Damien [Author]

Strategic market management - [European ed.]

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Chichester [u.a.]: Wiley, 2007
Aaker, David A. [Author]

Strategic market management - [8. ed.]

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Hoboken, NJ: Wiley, 2008
Benkenstein, Martin [Author]; Uhrich, Sebastian [Author]

Strategisches Marketing : ein wettbewerbsorientierter Ansatz - [3., aktualisierte und überarb. Aufl.]

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Stuttgart: Kohlhammer, 2009

Published in: Kohlhammer Edition Marketing
Bayraktar, Ahmet [Editor]; Uslay, Can [Editor]

Strategic place branding methodologies and theory for tourist attraction

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Hershey, PA: IGI Global, [2017]

Published in: Premier reference source
Rusche, Thomas [Author]

Strategisches Sortimentsmanagement im Handel : die organisatorische Gestaltung des strategischen Sortimentsmanagements und die methodische Entwicklung der Sortimentsstrategie auf der Grundlage eines Aktionsforschungsprojektes

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Münster [u.a.]: Lit, 1991

Published in: Empirische Wirtschaftsforschung ; 1500
Kingsnorth, Simon [Author]

Digital marketing strategy : an integrated approach to online marketing - [Second edition]

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London: KoganPage, 2019
Lang, Ewald [Author]

Die Vertriebs-Offensive : Erfolgsstrategien für umkämpfte Märkte - [1. Aufl.]

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Wiesbaden: Betriebswirtschaftlicher Verlag Gabler, 2007
Bruhn, Manfred [Author]; Michalski, Silke [Author]

Marketing als Managementprozess : Grundlagen und Fallstudien

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Zürich: Versus, 2004
Barzen, Dietmar [Author]

Marketing-Budgetierung

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Frankfurt am Main [u.a.]: Lang, 1990

Published in: Marktorientierte Unternehmensführung ; 900
Brookes, David E. [Author]; Brinkmann, Johannes [Author]

Norwegian School of Marketing : Norwegian & German corporate attitudes towards environmental marketing as a strategic tool; a preliminary comparative study

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Sandvika: Norwegian School of Management, 1996

Published in: Handelshøyskolen BI: Særtrykk reprint ; 1996,8
Baumann, Martina [Author]; Kistner, Andreas C. [Author]

E-Business : [erfolgreich in die digitale Zukunft] - [Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.]

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Böblingen: C&L Computer u. Literaturverl., 2000
Schmidt, Guido [Author]

Marktaustrittsstrategien

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Frankfurt am Main; Berlin; Bern; New York; Paris; Wien: Lang, 1994

Published in: Europäische Hochschulschriften / 5 ; 1498
Strauß, Ralf E. [Author]; Strauss, Ralf [Author]

Marketingplanung mit Plan : Strategien für ergebnisorientiertes Marketing

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Stuttgart: Schäffer-Poeschel, 2008
Donaldson, Bill [Author]; O'Toole, Tom [Author]

Strategic market relationships : from strategy to implementation - [2. ed.]

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Chichester [u.a.]: John Wiley, 2007
Lang, Ewald [Author]

Die Vertriebs-Offensive : Erfolgsstrategien für umkämpfte Märkte - [3., erg. Aufl.]

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Wiesbaden: Springer Gabler, 2012
Lang, Ewald [Author]

Die Vertriebs-Offensive : Erfolgsstrategien für umkämpfte Märkte - [2., erg. Aufl.]

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Wiesbaden: Gabler, 2010
Parker, Geoffrey [Author]; Van Alstyne, Marshall [Author]; Choudary, Sangeet Paul [Author]

Platform revolution : how networked markets are transforming the economy - and how to make them work for you - [First edition]

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New York; London: W.W. Norton & Company, [2016]
Parker, Geoffrey [Author]; Van Alstyne, Marshall [Author]; Choudary, Sangeet Paul [Author] ; Lorenzen, Knut [Translator] mitp Verlags GmbH & Co. KG

Die Plattform-Revolution : von Airbnb, Uber, PayPal und Co. lernen: wie neue Plattform-Geschäftsmodelle die Wirtschaft verändern : Methoden und Strategien für Unternehmen und Start-ups - [1. Auflage]

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Frechen: mitp Verlags GmbH & Co. KG, 2017
Ramadan, Al [Author]; Peterson, Dave [Author]; Lochhead, Christopher [Author]; Maney, Kevin [Author]

Play bigger : how pirates, dreamers, and innovators create and dominate markets - [First edition]

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New York, NY: HarperBusiness, [2016]

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