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  1. Model, Horst [Other]

    Handbuch der Werbung

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    Berlin: Verl. Die Wirtschaft, 1968

  2. McDonough, John [Editor]

    Encyclopedia of advertising

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    New York [u.a.]: Dearborn, 19XX-

    Published in: The advertising age

  3. Wiedemann, Julius [Editor]

    Advertising now : print

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    Köln [u.a.]: Taschen, [2006]

  4. Patti, Charles H. [Author] ; Frazer, Charles F. [Other]

    Advertising : a decision-making approach

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    Chicago [u.a.]: Dryden Press, 1988

    Published in: The Dryden Press series in marketing

  5. Rodgers, Shelly [Editor]; Thorson, Esther [Editor]

    Advertising theory - [Second edition]

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    New York; London: Routledge, Taylor & Francis Group, 2019

    Published in: Routledge communication series

  6. Felton, George [Author]

    Advertising : concept and copy

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    Englewood Cliffs, N.J; London: Prentice Hall, c1994