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Lamberton, Cait [Editor]; Rucker, Derek D. [Editor]; Spiller, Stephen [Editor]

The Cambridge handbook of consumer psychology - [Second edition]

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Cambridge; New York, NY; Port Melbourne; New Delhi; Singapore: Cambridge University Press, 2023

Published in: Cambridge handbooks in psychology
Krüger, Ulrich [Editor]; Rinke, Kuno [Editor] ; Wochenschau Verlag Dr. Kurt Debus GmbH

Verbraucher*innenbildung

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Frankfurt am Main: Wochenschau Verlag, [2023]

Published in: Trappen-Texte Ökonomie unterrichten- Wochenschau Ökonomie
Bruhn, Manfred [Author]

Relationship Marketing : das Management von Kundenbeziehungen - [6., überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2022]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Fülling, Julia [Author] ; Humboldt-Universität zu Berlin, Würzburg University Press

Wonach schmeckt Herkunft? : über (Nicht-)Wissen beim Lebensmittelkonsum und die Bedeutung der Geographien und Biographien von frischem Obst und Gemüse

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Würzburg: Würzburg University Press, [2022]

Published in: Geographische Handelsforschung ; 33
Kraut, Fabian [Author] ; Verlag Dr. Kovač

Impact of variety and control on users' reactions to recommender systems : exemplary application diversifying users' meal choices

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Hamburg: Verlag Dr. Kovač, 2021

Published in: Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; 541
Müller, Stefan [Author]; Gelbrich, Katja [Author] ; Verlag Franz Vahlen

Interkulturelles Konsumentenverhalten

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München: Verlag Franz Vahlen, [2021]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Töpfer, Armin [Author] ; Springer Fachmedien Wiesbaden

Strategische Positionierung und Kundenzufriedenheit : Anforderungen - Umsetzung - Praxisbeispiele

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Wiesbaden; [Heidelberg]: Springer Gabler, [2020]
Baßler, Moritz [Editor]; Drügh, Heinz J. [Editor]

Konsumästhetik : Umgang mit käuflichen Gegenständen

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Bielefeld: transcript, [2019]

Published in: Konsumästhetik ; 6
Mittelstaedt, Max [Author]

Konsumentenpsychologie und Konsumentenverhalten : Marketingpsychologie - Kunden lesen und verstehen

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Wernigerode: scientific economics, [2019]
Kroeber-Riel, Werner [Author]; Gröppel-Klein, Andrea [Author] ; Verlag Franz Vahlen

Konsumentenverhalten - [11. vollständig überarbeitete, aktualisierte und ergänzte Auflage]

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München: Verlag Franz Vahlen, [2019]
Todenhöfer, Lydia Eva-Maria [Author] ; Verlag Dr. Kovač, Westfälische Wilhelms-Universität Münster

Participation patterns of sharing systems : a cross-sectoral comparison of the drivers of demand and supply in the sharing economy

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Hamburg: Verlag Dr. Kovač, 2019

Published in: Schriftenreihe Merkur ; 106
Frey, Bruno S. [Author]

Economics of happiness

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Cham, Switzerland: Springer, [2018]

Published in: SpringerBriefs in economics
Bader, Maximilian [Author] ; Backhaus, Klaus [Author of introduction, etc.] Westfälische Wilhelms-Universität Münster, Verlag Dr. Kovač

Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process

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Hamburg: Verlag Dr. Kovac̆, 2018

Published in: Schriftenreihe Merkur ; 102
Schneider, Frank [Author]

Private Banking und Financial Planning

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Freiburg: Business Insights by Haufe, [2018]
Schneider, André [Author]

Was bewegt Konsumenten zum Showrooming? : eine Studie zu den Gründen des opportunistischen Kaufverhaltens im stationären Facheinzelhandel

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Mittweida: Hochschule Mittweida, Fakultät Wirtschaftsingenieurwesen, [2018]

Published in: Diskussionspapier ; 2018,05
Pichler, Günther [Author]

Wer plant, gewinnt : Unternehmensführung

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Freiburg: Business Insights by Haufe, [2018]
Hietschold, Nadine [Author] ; Technische Universität Dresden

Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it

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Dresden: Technische Universität Dresden, 2017
Aufderheide, Detlef [Author]; Dabrowski, Martin [Author]; Schramm, Michael [Author] ; Aufderheide, Detlef [Editor]; Dabrowski, Martin [Editor]; Homann, Karl [Editor]; Kirchner, Christian [Editor]; Schramm, Michael [Editor]; Schumann, Jochen [Editor]; Vanberg, Viktor [Editor]; Wieland, Josef [Editor] Duncker & Humblot

Digitale Wirtschaft und Sharing Economy : wirtschaftsethische und moralökonomische Perspektiven

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Berlin: Duncker & Humblot, [2017]

Published in: Volkswirtschaftliche Schriften ; 569
Dragt, Els [Author]

How to research trends : move beyond trendwatching to kick start innovation

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Amsterdam: BIS Publishers, [2017]
Steiger, Markus [Author] ; Universität Regensburg

Multiagentensysteme zur Simulation von Konsumentenverhalten : Untersuchung individuenbasierter Simulationsszenarien zur strategischen Standortplanung im Einzelhandel

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Mannheim: Verlag MetaGIS Fachbuch, [2017]

Published in: Geographische Handelsforschung ; 26

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