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Ryals, Lynette [Author]

Managing customers profitably

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Chichester [u.a.]: Wiley, 2008
Davies, Iain Andrew [Author] ; Ryals, Lynette J. [Other]

The Role of Social Capital in the Success of Fair Trade

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[S.l.]: SSRN, [2013]
Davies, Iain Andrew [Author] ; Ryals, Lynette J. [Other]

A Stage Model for Transitioning to Kam

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[S.l.]: SSRN, [2011]
Ryals, Lynette

Determining the indirect value of a customer

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Informa UK Limited, 2008

Published in: Journal of Marketing Management
Ryals, Lynette

Profitable relationships with key customers: how suppliers manage pricing and customer risk

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Informa UK Limited, 2006

Published in: Journal of Strategic Marketing
Ryals, Lynette

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

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SAGE Publications, 2005

Published in: Journal of Marketing
Ryals, Lynette

Creating profitable customers through the magic of data mining

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Springer Science and Business Media LLC, 2003

Published in: Journal of Targeting, Measurement and Analysis for Marketing
Ryals, Lynette

Editorial

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Springer Science and Business Media LLC, 2002

Published in: Journal of Targeting, Measurement and Analysis for Marketing
Ryals, Lynette

Making customers pay: measuring and managing customer risk and returns

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Informa UK Limited, 2003

Published in: Journal of Strategic Marketing
Persson, Andreas; Ryals, Lynette

Making customer relationship decisions: Analytics v rules of thumb

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Elsevier BV, 2014

Published in: Journal of Business Research
Persson, Andreas; Ryals, Lynette

Customer assets and customer equity: Management and measurement issues

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SAGE Publications, 2010

Published in: Marketing Theory
Speakman, James; Ryals, Lynette

A re‐evaluation of conflict theory for the management of multiple, simultaneous conflict episodes

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Emerald, 2010

Published in: International Journal of Conflict Management
Ryals, Lynette; Rogers, Beth

Key account planning: benefits, barriers and best practice

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Informa UK Limited, 2007

Published in: Journal of Strategic Marketing
Ryals, Lynette; Knox, Simon

Measuring and managing customer relationship risk in business markets

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Elsevier BV, 2007

Published in: Industrial Marketing Management
Rogers, Beth; Ryals, Lynette

Using the repertory grid to access the underlying realities in key account relationships

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SAGE Publications, 2007

Published in: International Journal of Market Research
Ryals, Lynette; Wilson, Hugh

Experimental Methods in Market Research: From Information to Insight

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SAGE Publications, 2005

Published in: International Journal of Market Research
Pasura, Aiyappa; Ryals, Lynette

Pricing for value in ICT

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Springer Science and Business Media LLC, 2005

Published in: Journal of Targeting, Measurement and Analysis for Marketing
Dias, Sam; Ryals, Lynette

Options theory and options thinking in valuing returns on brand investments and brand extensions

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Emerald, 2002

Published in: Journal of Product & Brand Management
Ryals, Lynette; Knox, Simon

Cross-functional issues in the implementation of relationship marketing through customer relationship management

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Elsevier BV, 2001

Published in: European Management Journal
Ryals, Lynette; Payne, Adrian

Customer relationship management in financial services: towards information-enabled relationship marketing

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Informa UK Limited, 2001

Published in: Journal of Strategic Marketing

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