Skip to contents Cambra Fierro, Jesús [Author]; Melero Polo, Iguácel [Author] From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Barcelona: Elsevier España, 2014 Gao, Lily [Author]; Haan, Evert de [Author]; Melero-Polo, Iguácel [Author]; Sesé, F. Javier [Author] Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 51(2023), 2 vom: März, Seite 334-371 Matute-Vallejo, Jorge; Melero-Polo, Iguácel Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Australasian Society for Computers in Learning in Tertiary Education, 2019 Published in: Australasian Journal of Educational Technology, 35 (2019) 3 Cambra-Fierro, Jesus; Melero-Polo, Iguacel Complaint-handling as antecedent of customer engagement: do consumer characteristics matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Marketing Intelligence & Planning, 35 (2017) 2, Seite 277-295 Gao, Lily (Xuehui); Melero-Polo, Iguácel; Sese, F. Javier Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2020 Published in: Journal of Service Research, 23 (2020) 2, Seite 174-193 Gao, Lily (Xuehui); Melero Polo, Iguácel; Sese, F. Javier La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. CEF. Centro de Estudios Financieros, 2019 Published in: Revista de Marketing y Publicidad (2019), Seite 35-66 Bravo, Rafael; Melero-Polo, Iguácel; López-Pérez, Raúl Shopping resorts as vehicles of city marketing: the case of Puerto Venecia Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2020 Published in: Place Branding and Public Diplomacy, 16 (2020) 2, Seite 187-194 Lily (Xuehui) Gao; Iguácel Melero Polo; F. Javier Sese {'en_US': 'The customer experience as a business model in the digital age: The case of the financial sector', 'es_ES': 'La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero'} Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Tecnología (2019) Cambra-Fierro, Jesus; Melero-Polo, Iguacel; Sese, F. Javier Customer value co-creation over the relationship life cycle Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Service Theory and Practice, 28 (2018) 3, Seite 336-355 Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Javier Sese, F. Can complaint-handling efforts promote customer engagement? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2016 Published in: Service Business, 10 (2016) 4, Seite 847-866 Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sese, Javier Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2015 Published in: Service Business, 9 (2015) 2, Seite 297-320 Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé Oliván, F. Javier From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2014 Published in: BRQ Business Research Quarterly, 17 (2014) 3, Seite 191-204 Fraj Andrés, Elena; Matute Vallejo, Jorge; Melero Polo, Iguácel El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2013 Published in: Cuadernos de Economía y Dirección de la Empresa, 16 (2013) 3, Seite 180-193 Cambra-Fierro, Jesús J; Melero-Polo, Iguacel; Vázquez-Carrasco, Rosario Customer engagement: Innovation in non-technical marketing processes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2013 Published in: Innovation, 15 (2013) 3, Seite 326-336 Cambra-Fierro, Jesús; Melero-Polo, Iguacel; Vázquez-Carrasco, Rosario “CUSTOMER ENGAGEMENT: INNOVATION IN NON-TECHNICAL MARKETING PROCESSES” Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2013 Published in: Innovation: Management, Policy & Practice (2013), Seite 2947-2964 Gao, Lily (Xuehui); López-Pérez, María Eugenia; Melero-Polo, Iguácel; Trifu, Andreea Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2024 Published in: Studies in Higher Education (2024), Seite 1-25 Cambra‐Fierro, Jesús J.; López‐Pérez, Mª. Eugenia; Melero‐Polo, Iguacel; Pérez, Lourdes; Tejada‐Tejada, Macarena Smart innovations for sustainable cities: Insights from a public‐private innovation ecosystem Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2024 Published in: Corporate Social Responsibility and Environmental Management, 31 (2024) 3, Seite 1654-1666 Gao, Lily; de Haan, Evert; Melero-Polo, Iguácel; Sese, F. Javier Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Journal of the Academy of Marketing Science, 51 (2023) 2, Seite 334-371 Gao, Lily (Xuehui); Melero-Polo, Iguácel; Ruz-Mendoza, Miguel Á.; Trifu, Andreea Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: Journal of Business & Industrial Marketing, 37 (2022) 11, Seite 2260-2277 Cambra-Fierro, Jesús; Gao, Lily (Xuehui); López-Pérez, María Eugenia; Melero-Polo, Iguácel How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications : 宏观环境因素如何影响客户体验？精炼的分类，综合框架及意义 : 宏观环境因素如何影响客户体验？精炼的分类，综合框架及意义 Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2022 Published in: The Service Industries Journal, 42 (2022) 9-10, Seite 653-687
Cambra Fierro, Jesús [Author]; Melero Polo, Iguácel [Author] From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector Articles View online Schließen > Links ... to article Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Barcelona: Elsevier España, 2014
Gao, Lily [Author]; Haan, Evert de [Author]; Melero-Polo, Iguácel [Author]; Sesé, F. Javier [Author] Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 51(2023), 2 vom: März, Seite 334-371
> Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible)
Matute-Vallejo, Jorge; Melero-Polo, Iguácel Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Australasian Society for Computers in Learning in Tertiary Education, 2019 Published in: Australasian Journal of Educational Technology, 35 (2019) 3
Cambra-Fierro, Jesus; Melero-Polo, Iguacel Complaint-handling as antecedent of customer engagement: do consumer characteristics matter? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2017 Published in: Marketing Intelligence & Planning, 35 (2017) 2, Seite 277-295
Gao, Lily (Xuehui); Melero-Polo, Iguácel; Sese, F. Javier Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2020 Published in: Journal of Service Research, 23 (2020) 2, Seite 174-193
Gao, Lily (Xuehui); Melero Polo, Iguácel; Sese, F. Javier La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. CEF. Centro de Estudios Financieros, 2019 Published in: Revista de Marketing y Publicidad (2019), Seite 35-66
Bravo, Rafael; Melero-Polo, Iguácel; López-Pérez, Raúl Shopping resorts as vehicles of city marketing: the case of Puerto Venecia Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2020 Published in: Place Branding and Public Diplomacy, 16 (2020) 2, Seite 187-194
Lily (Xuehui) Gao; Iguácel Melero Polo; F. Javier Sese {'en_US': 'The customer experience as a business model in the digital age: The case of the financial sector', 'es_ES': 'La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero'} Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Tecnología (2019)
Cambra-Fierro, Jesus; Melero-Polo, Iguacel; Sese, F. Javier Customer value co-creation over the relationship life cycle Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2018 Published in: Journal of Service Theory and Practice, 28 (2018) 3, Seite 336-355
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Javier Sese, F. Can complaint-handling efforts promote customer engagement? Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2016 Published in: Service Business, 10 (2016) 4, Seite 847-866
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sese, Javier Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2015 Published in: Service Business, 9 (2015) 2, Seite 297-320
Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé Oliván, F. Javier From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2014 Published in: BRQ Business Research Quarterly, 17 (2014) 3, Seite 191-204
Fraj Andrés, Elena; Matute Vallejo, Jorge; Melero Polo, Iguácel El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2013 Published in: Cuadernos de Economía y Dirección de la Empresa, 16 (2013) 3, Seite 180-193
Cambra-Fierro, Jesús J; Melero-Polo, Iguacel; Vázquez-Carrasco, Rosario Customer engagement: Innovation in non-technical marketing processes Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2013 Published in: Innovation, 15 (2013) 3, Seite 326-336
Cambra-Fierro, Jesús; Melero-Polo, Iguacel; Vázquez-Carrasco, Rosario “CUSTOMER ENGAGEMENT: INNOVATION IN NON-TECHNICAL MARKETING PROCESSES” Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2013 Published in: Innovation: Management, Policy & Practice (2013), Seite 2947-2964
Gao, Lily (Xuehui); López-Pérez, María Eugenia; Melero-Polo, Iguácel; Trifu, Andreea Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2024 Published in: Studies in Higher Education (2024), Seite 1-25
Cambra‐Fierro, Jesús J.; López‐Pérez, Mª. Eugenia; Melero‐Polo, Iguacel; Pérez, Lourdes; Tejada‐Tejada, Macarena Smart innovations for sustainable cities: Insights from a public‐private innovation ecosystem Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiley, 2024 Published in: Corporate Social Responsibility and Environmental Management, 31 (2024) 3, Seite 1654-1666
Gao, Lily; de Haan, Evert; Melero-Polo, Iguácel; Sese, F. Javier Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Journal of the Academy of Marketing Science, 51 (2023) 2, Seite 334-371
Gao, Lily (Xuehui); Melero-Polo, Iguácel; Ruz-Mendoza, Miguel Á.; Trifu, Andreea Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2022 Published in: Journal of Business & Industrial Marketing, 37 (2022) 11, Seite 2260-2277
Cambra-Fierro, Jesús; Gao, Lily (Xuehui); López-Pérez, María Eugenia; Melero-Polo, Iguácel How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications : 宏观环境因素如何影响客户体验？精炼的分类，综合框架及意义 : 宏观环境因素如何影响客户体验？精炼的分类，综合框架及意义 Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2022 Published in: The Service Industries Journal, 42 (2022) 9-10, Seite 653-687
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