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., Taryadi [Author] ; Hananto, Arga [Other]

Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)

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[S.l.]: SSRN, [2011]
Hananto, Arga [Author]

Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review : Study of Jakarta and Singapore Five-Star Hotels

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[S.l.]: SSRN, [2019]
Hananto, Arga [Author]

Developing and Assessing the Reliability and Validity of an Alternative Scale to Measure Brand Equity

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[S.l.]: SSRN, 2006
Larasati, Yohana [Author]; Hananto, Arga [Author]

The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth

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[S.l.]: SSRN, 2013
Lestari, Annisafira L. [Author]; Hananto, Arga [Author]

How do firms use social media : topic modeling of Twitter brand posts of four Indonesian skincare brands

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2023

Published in: ASEAN marketing journal ; 15(2023), 2 vom: Dez., Seite 14-42
Arga Hananto

Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels

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2015

Published in: Asean Marketing Journal, 7 (2015) 2, Seite 58-80
Hananto, Arga

Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels

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Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

Published in: ASEAN Marketing Journal, 7 (2016) 2
Hananto, Arga

Developing and Assessing the Reliability and Validity of an Alternative Scale to Measure Brand Equity

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Elsevier BV, 2006

Published in: SSRN Electronic Journal (2006)
Hananto, Arga; Taryadi, Taryadi

Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)

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Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

Published in: ASEAN Marketing Journal, 3 (2013) 1
Larasati, Yohana; Hananto, Arga

The Role of Value Congruity and Consumer Brand Identification toward Development of Brand Commitment and Positive Word of Mouth

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Elsevier BV, 2012

Published in: SSRN Electronic Journal (2012)
Arga Hananto; Taryadi

Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)

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2011

Published in: Asean Marketing Journal, 3 (2011) 1, Seite 45-52
., Taryadi; Hananto, Arga

Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)

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Elsevier BV, 2011

Published in: SSRN Electronic Journal (2011)
Lestari, Annisafira Lintang; Hananto, Arga

How Do Firms Use Social Media: Topic Modeling of Twitter Brand Posts of Four Indonesian Skincare Brands

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Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

Published in: ASEAN Marketing Journal, 15 (2023) 2
Rizkitysha, Talita Leoni; Hananto, Arga

“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”

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Emerald, 2022

Published in: Journal of Islamic Marketing, 13 (2022) 3, Seite 649-670
Wiranata, Allysha Tiffany; Hananto, Arga

Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

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Graduate Program of Management and Business, Bogor Agricultural University, 2020

Published in: Indonesian Journal of Business and Entrepreneurship (2020)
Vika Ansy Anggraini; Arga Hananto

The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty

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2020

Published in: AFEBI Management and Business Review, 5 (2020) 1, Seite 1-15
Paftalika, Reiza Bani; Hananto, Arga

The Uses and Gratifications Theory, Subjective Norm, and Gender in Influencing Students’ Continuance Participation Intention in LinkedIn

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Universitas Bina Nusantara, 2018

Published in: Binus Business Review, 9 (2018) 3, Seite 207-217
Septyanti, Astrid Vega; Hananto, Arga

Country of Origin Image and Brand Equity from Gender Perspective: Do they matter?

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Brawijaya University, 2017

Published in: Asia Pacific Management and Business Application, 6 (2017) 2, Seite 89-106
Hati, Sri Rahayu Hijrah; Balqiah, Tengku Ezni; Hananto, Arga; Yuliati, Elevita

A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective

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Elsevier BV, 2021

Published in: Heliyon, 7 (2021) 10, Seite e08222

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