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Keller, Kevin Lane [Author]

Strategic brand management : building, measuring, and managing brand equity - [4. ed.]

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Boston; Munich [u.a.]: Pearson, 2013
Keller, Kevin Lane [Author]

Strategic brand management : building, measuring and managing brand equity

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Upper Saddle River, NJ: Prentice-Hall, 1998 ; London: Prentice-Hall International, 1998
Kotler, Philip [Author]; Keller, Kevin Lane [Author]

A framework for marketing management - [3. ed.]

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Upper Saddle, NJ: Pearson/Prentice Hall, 2007
Johnson, Kevin B. [Editor] ; Harriet Lane Service Baltimore, Md

The Harriet Lane Handbook : a manual for pediatric house officers - [13. ed.]

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St. Louis [u.a.]: Mosby, 1993
Kotler, Philip [Author]; Keller, Kevin Lane [Author]; Bliemel, Friedhelm [Author]

Marketing-Management : Strategien für wertschaffendes Handeln - [12., aktualisierte Aufl.]

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München [u.a.]: Pearson Studium, 2007

Published in: wi - Wirtschaft
Kotler, Philip [Author]; Keller, Kevin Lane [Author]; Opresnik, Marc Oliver [Author]

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien - [15., aktualisierte Auflage]

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Hallbergmoos, Germany: Pearson, [2017]

Published in: wi wirtschaft
Kotler, Philip [Author]; Keller, Kevin Lane [Author]; Opresnik, Marc Oliver [Author] ; Pearson Deutschland GmbH

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien - [14., aktualisierte Auflage]

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Hallbergmoos/Germany: Pearson, [2015]

Published in: Always learning- wi - Wirtschaft
Cronin, Blaise [Editor]; Sugimoto, Cassidy R. [Editor]

Beyond bibliometrics : harnessing multidimensional indicators of scholarly impact

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Cambridge, Massachusetts; London, England: The MIT Press, [2014]
Moorthi, Y.L.R [Author] ; Keller, Kevin Lane [Other]

American Brands in Developing Countries

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[S.l.]: SSRN, [2012]

Published in: IIM Bangalore Research Paper ; No. 187
Moorthi, Y.L.R [Author] ; Keller, Kevin Lane [Other]

Karma Cola - Coke in India

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[S.l.]: SSRN, [2012]

Published in: IIM Bangalore Research Paper ; No. 186
Edwards, Henry [Author]; Lane, Kevin [Author]

Why are investment hurdle rates so sticky?

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2021

Published in: Reserve Bank of Australia: Bulletin ; (2021) vom: Dez., Seite 12-20
Keller, Kevin Lane [Author]; Webster, Frederick [Author]

A Roadmap for Branding Industrial Markets

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[S.l.]: SSRN, 2004
Farmer, James [Author] ; Lane, Brian [Contributor]; Bourg, Kevin [Contributor]; Wang, Weyl [Contributor]

FTTx networks : technology implementation and operation

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Cambridge, MA: Morgan Kaufmann, [2017]
Lambert, Sherwood Lane [Author]; Krieger, Kevin [Author]; Mauck, Nathan [Author]

Predicting operating income via a generalized operating-leverage model

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2023

Published in: International Journal of Financial Studies ; 12(2024), 1 vom: März, Artikel-ID 11, Seite 1-19
Johnson, Claire [Author]; Lane, Kevin [Author]; McClure, Nina [Author]

Australian securities markets through the COVID-19 pandemic

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2022

Published in: Reserve Bank of Australia: Bulletin ; (2022) vom: März, Seite 83-94
Lai, Sharon [Author]; Lane, Kevin [Author]; Nunn, Laura [Author]

The term funding facility : has it encouraged business lending?

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[Sydney]: Reserve Bank of Australia, December 2022

Published in: Reserve Bank of Australia: Research discussion paper ; 2022,7
Black, Susan [Author]; Lane, Kevin [Author]; Nunn, Laura [Author]

Small business finance and COVID-19 outbreaks

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2021

Published in: Reserve Bank of Australia: Bulletin ; (2021) vom: Sept., Seite 11-19
Abowd, John M. [Author] ; Haltiwanger, John [Other]; Lane, Julia [Other]; McKinney, Kevin L. [Other]; Sandusky, Kristin [Other] National Bureau of Economic Research

Technology and the Demand for Skill : An Analysis of Within and Between Firm Differences

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Cambridge, Mass: National Bureau of Economic Research, April 2007

Published in: NBER working paper series ; no. w13043
Craig, William Lane [Author] ; Alston, William P [Contributor]; Churchland, Paul [Contributor]; Collins, Robin [Contributor]; Craig, William Lane [Contributor]; Davis, Stephen T [Contributor]; Draper, Paul [Contributor]; Flint, Thomas P [Contributor]; Foster, John [Contributor]; Freddoso, Alfred J [Contributor]; Hackett, Stuart C [Contributor]; Hacking, lan [Contributor]; Leslie, John [Contributor]; Meeker, Kevin [Contributor]; Moreland, J. P [Contributor]; Morris, Thomas V [Contributor]; Murray, Michael J [Contributor]; Murray, Michael [Contributor]; O'Connor, Timothy [Contributor]; Padgett, Alan [Contributor]; Plantinga, Alvin [Contributor]; Porter, Steven [Contributor]; Prevost, Robert [Contributor]; Quinn, Philip L [Contributor]; Rowe, William L [Contributor]; [...]

Philosophy of Religion : A Reader and Guide

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Edinburgh: Edinburgh University Press, [2022] ; [Online-Ausgabe]
Märgner, Paul [Author]; Kilgour, Kevin [Author]; Lane, Ian [Author]; Waibel, Alex [Author]

Unsupervised vocabulary selection for simultaneous lecture translation

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Association for Computational Linguistics, 2024-01-03

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