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  1. Gao, Lily [Author]; Haan, Evert de [Author]; Melero-Polo, Iguácel [Author]; Sesé, F. Javier [Author]

    Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention

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    2023

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 51(2023), 2 vom: März, Seite 334-371