Skip to contents

Kozinets, Robert V. [Editor]; Gambetti, Rossella [Editor]

Netnography unlimited : understanding technoculture using qualitative social media research

View online
Schließen

Access

https://www.taylorfrancis.com/books/9781003001430

Show more show less

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

New York; London: Routledge, Taylor & Francis Group, [2021]
Gambetti, Rossella C.

Ambient Communication: How to Engage Consumers in Urban Touch-Points

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2010

Published in: California Management Review
Rossella C. Gambetti; Robert Kozinets

Agentic Netnography

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

2022

Published in: New Trends in Qualitative Research
Biraghi, Silvia; Gambetti, Rossella Chiara

Is brand value co-creation actionable? A facilitation perspective

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2017

Published in: Management Decision
Gambetti, Rossella C.; Biraghi, Silvia

The CCO: appointed or organic leader? The rise of conversational leadership

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2015

Published in: Corporate Communications: An International Journal
Biraghi, Silvia; Gambetti, Rossella Chiara

Corporate branding: Where are we? A systematic communication-based inquiry

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2015

Published in: Journal of Marketing Communications
Graffigna, Guendalina; Gambetti, Rossella C.

Grounding Consumer-brand Engagement: A field-driven conceptualisation

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2015

Published in: International Journal of Market Research
Gambetti, Rossella C.; Graffigna, Guendalina

Value co-creation between the ‘inside’ and the ‘outside’ of a company : Insights from a brand community failure : Insights from a brand community failure

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2015

Published in: Marketing Theory
C. Gambetti, Rossella; Giovanardi, Mattia

Re-visiting the supply chain: a communication perspective

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2013

Published in: Corporate Communications: An International Journal
Gambetti, Rossella C.; Graffigna, Guendalina

The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2010

Published in: International Journal of Market Research
Medori, Rossella; Autilio-Gambetti, Lucila; Monaco, Salvatore; Gambetti, Pierluigi

Experimental Diabetic Neuropathy: Impairment of Slow Transport with Changes in Axon Cross-Sectional Area

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

National Academy of Sciences of the United States of America, 1985

Published in: Proceedings of the National Academy of Sciences of the United States of America
Biraghi, Silvia; Dalli, Daniele; Gambetti, Rossella C.

Eudaimonia: The sociocultural value of consumers’ social labor

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2021

Published in: Marketing Theory
Biraghi, Silvia; Gambetti, Rossella C.; Pace, Stefano

Research in Consumer Behavior: Emerging Market Dynamics Within and Beyond Consumer Tribes

View online
Schließen

Access

Full access (via DOI)

Show more show less

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald Publishing Limited, 2018

Published in: Research in Consumer Behavior
Biraghi, Silvia; Gambetti, Rossella C.; Romenti, Stefania

Stakeholder Engagement beyond the Tension between Idealism and Practical Concerns

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Canadian Center of Science and Education, 2017

Published in: International Journal of Business and Management
Gambetti, Rossella C.; Biraghi, Silvia; Giovanardi, Mattia

Communication and supply chain processes: a systematic content analysis of the international debate

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2015

Published in: Journal of Communication Management
Biraghi, Silvia; Gambetti, Rossella C.; Graffigna, Guendalina

An ecological definition of ambient communication: A discursive conceptualization

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2015

Published in: Journal of Marketing Communications
Gambetti, Rossella C.; Schultz, Don E.

Reshaping the boundaries of marketing communication to bond with consumers

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Informa UK Limited, 2015

Published in: Journal of Marketing Communications
Gambetti, Rossella C.; Graffigna, Guendalina; Biraghi, Silvia

The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

SAGE Publications, 2012

Published in: International Journal of Market Research
Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia

Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Springer Science and Business Media LLC, 2020

Published in: Italian Journal of Marketing
Mohamad, Bahtiar; Nguyen, Bang; Melewar, TC; Gambetti, Rossella

The dimensionality of corporate communication management (CCM) : A qualitative study from practitioners’ perspectives in Malaysia : A qualitative study from practitioners’ perspectives in Malaysia

View online
Schließen

Access

Close

Bookmarks

You can manage bookmarks using lists, please log in to your user account for this.

Emerald, 2019

Published in: The Bottom Line

You did not find what you were looking for?

Purchase suggestion
Are you missing something you need for your research? If you have any suggestions please share them here.

Interlibrary Loan
Please search and order your favorite title in the Interlibrary Loan Portal.

Search in field:

Recently searched for:

You did not find what you were looking for?

> Year of publication

Year of publication