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  1. Schrott, Peter [Author]; Meffert, Michael F. [Author] ; Zentrum für Umfragen, Methoden und Analysen -ZUMA-

    How to test 'real' campaign effects: linking survey data to content analytical data

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    Mannheim, 1996

    Published in: ZUMA-Arbeitsbericht ; Bd. 1996/01- Wirkungsforschung, Rezipientenforschung- Rundfunk, Telekommunikation