Published in: California Management Review, 52 (2010) 3, Seite 34-51

Published in: New Trends in Qualitative Research, 10 (2022)

Published in: Management Decision, 55 (2017) 7, Seite 1476-1488

Published in: Corporate Communications: An International Journal, 20 (2015) 4, Seite 415-430

Published in: Journal of Marketing Communications, 21 (2015) 4, Seite 260-283

Published in: International Journal of Market Research, 57 (2015) 4, Seite 605-630

Published in: Marketing Theory, 15 (2015) 2, Seite 155-178

Published in: Corporate Communications: An International Journal, 18 (2013) 4, Seite 390-416

Published in: International Journal of Market Research, 52 (2010) 6, Seite 801-826

Published in: Proceedings of the National Academy of Sciences of the United States of America, 82 (1985) 22, Seite 7716-7720

Published in: Marketing Theory, 21 (2021) 2, Seite 201-225

Published in: Research in Consumer Behavior (2018), Seite 57-69

Published in: International Journal of Business and Management, 12 (2017) 2, Seite 14

Published in: Journal of Communication Management, 19 (2015) 2

Published in: Journal of Marketing Communications, 21 (2015) 1, Seite 5-19

Published in: Journal of Marketing Communications, 21 (2015) 1, Seite 1-4

Published in: International Journal of Market Research, 54 (2012) 5, Seite 659-687

Published in: Italian Journal of Marketing, 2020 (2020) 2-3, Seite 163-187

Published in: The Bottom Line, 32 (2019) 1, Seite 71-97